- Collaborate with senior leadership to define and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention for our fashion app, aligning with business goals and product vision
- Lead the development and implementation of multi-channel marketing campaigns, leveraging a combination of digital, social, content, and traditional marketing tactics to maximize brand visibility and reach
- Manage and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and excellence to achieve ambitious targets and deliver compelling brand experiences
- Drive brand positioning and messaging initiatives to ensure consistency and resonance across all marketing channels, enhancing brand identity and consumer engagement
- Analyze and interpret data insights to evaluate the performance of marketing initiatives, optimizing campaigns and strategies based on key performance indicators (KPIs) to drive continuous improvement and maximize ROI
- Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Growth, Digital) to inform strategic decision-making and drive product innovation based on market insights and customer feedback
- Cultivate and nurture relationships with key stakeholders to amplify brand awareness and foster mutually beneficial partnerships
- Stay informed about industry trends, market dynamics, and competitor activities, leveraging insights to refine marketing strategies and tactics proactively and maintain a competitive edge
- Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferred
- Proven track record of 5-7 years in marketing roles, with experience in B2C environments, preferably within the app or tech industry
- Demonstrated leadership experience with a minimum of 2-3 years in managerial positions, leading and motivating cross-functional teams to achieve business objectives
- Strong strategic thinking and problem-solving skills, with the ability to translate data insights into actionable marketing strategies and initiatives
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Results-oriented mindset with a focus on delivering measurable outcomes and achieving aggressive growth targets
- Familiarity with marketing technologies, trends, and best practices, with a passion for staying ahead of the curve in a rapidly evolving digital landscape
- Adaptability and flexibility to thrive in a dynamic startup environment, where agility and innovation are essential to success
- Your choice of comprehensive benefits for you and your family’s health, dental, vision
- Paid time off for federal holidays
- Competitive pay, stock options, and annual bonus eligibility
- Significant opportunity for promotion or additional responsibilities as the company grows rapidly
- Office location in the heart of Boston with convenience to the MBTA lines
- Work at the cutting edge of high technology that will reshape consumer e-commerce experience
- Casual dress and fun office atmosphere
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
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