Marketing Director

Bardi Home Services is a leading provider of residential HVAC, Plumbing, and Electrical services in the Metro Atlanta area. With a reputation for excellence and a commitment to customer satisfaction, we’ve grown into a trusted name in the industry. As we continue to expand, we’re seeking a seasoned Director of Marketing to join our team and drive our growth to new heights.

Position Overview: We are looking for an experienced Director of Marketing who has successfully led marketing efforts at mid to large-sized HVAC, Plumbing, or Electrical companies. This is a senior leadership role, critical to shaping the future of our brand and ensuring we continue to build and sustain our business. The ideal candidate will have a deep understanding of the home services industry, a proven track record in driving growth, and the strategic vision to lead our marketing team.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies that align with our business goals and drive growth across all service lines.
• Brand Management: Enhance and manage the Bardi Home Services brand to ensure a consistent and positive presence in the market.
• Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, social media, content marketing, and email campaigns to maximize online visibility and lead generation.
• Lead Generation: Drive and optimize lead generation initiatives across various channels, including digital, traditional, and grassroots marketing efforts.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
• Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum ROI.
• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
• Partnerships & Collaborations: Identify and establish strategic partnerships that can enhance our marketing reach and effectiveness.

Qualifications:

• Industry Experience: Minimum of 5 years of experience as a Director of Marketing for a mid to large-sized HVAC, Plumbing, or Electrical company.
• Proven Success: Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition.
• Leadership: Strong leadership skills with the ability to inspire and guide a team towards achieving ambitious goals.
• Analytical Mindset: Data-driven with the ability to analyze metrics, identify trends, and adjust strategies accordingly.
• Creativity: Innovative thinker with a knack for developing unique marketing campaigns that resonate with target audiences.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.

Why Bardi Home Services?

• Growth Opportunity: Play a key role in shaping the future of a thriving company with ambitious growth plans.
• Competitive Compensation: We offer a competitive salary, performance-based bonuses, and a comprehensive benefits package.
• Relocation Assistance: For the right candidate, we offer relocation assistance to bring your expertise to our Norcross, GA office.
• Innovative Culture: Join a company that values innovation, continuous improvement, and the professional development of its employees.

Benefits:

• 2 Weeks Paid Time Off annually
• Medical, Dental, and Vision benefits packages
• Short-Term & Long-Term Disability Insurance
• $15,000 Company Paid Life Insurance, additional coverage available
• 401k with company match at 2%
• Employee appreciation activities and events
• Incentive and Bonus structures
• Collaborative and empowering team in an inviting work environment
• Access to Atlanta Braves season tickets

Bardi Home Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.