Retail Marketing Manager

Retail Marketing Manager LATAM & Caribbean

B V L G A R I is looking for a Retail Marketing Manager to join its Latin America & Caribbean team!

Reporting to the Retail Marketing Senior Manager LATAM & Caribbean, this position is based in the Miami regional office, located in Coral Gables, Florida and covers the following stores:

Monobrand stores in selected Latin America and Caribbean countries (except Brazil and Mexico).

This position plays a crucial role in developing and executing strategic marketing initiatives that supports our stores for Bulgari Jewelry, Watches, & Accessories to achieve its business' goals and brand standards.

Objectives:

• Develop and propose marketing events and activations concepts to support sales growth and profitability at store level.
• Elevate our brand image in our stores, ensure our brand DNA is kept at the highest standards and coherent with HQ vision.
• Devise a calendar of activities to support new client recruitment and retain our existing ones.
• Ensure that activations meet ROI standards while maintaining a high level of execution and client experience

Key Accountabilities

• Build and plan a tailored activation plan for each store (recruitment and appreciation) depending on opportunities, needs and budget.
• Fully manage execution of marketing activations and events for our stores and out of stores working hand in hand with stores team, commercial, logistics, finance and security.
• Identify per market our potential and recruit new clients (drive to store, partnerships…)
• Develop appreciation moments activations for our existing clients (appreciation dinners…)
• Have a performance - oriented vision to build the right activation calendar.
• Be the main brand contact for the store managers on any additional marketing initiative and needs.
• Work closely with regional commercial teams to ensure that commercial objectives and ambitions are accounted for in the proposed plans.
• Liaise with regional and worldwide teams to appropriately integrate local marketing initiatives into overall regional and global strategy ensuring brand consistency.
• Liaise with VM and ID teams to develop a cohesive and perfect brand image in the market including visuals update, curated product selection and appropriate VM tools to support our activations.
• Coordinate with logistics, finance and security all necessary permits and suppliers for the execution of activities.
• Oversee the vendor selection for decorative elements and oversee the production of supporting materials (invites, menus, collateral materials). Select and approve catering and beverage vendors.
• Forecast and manage marketing tools, materials and gifting.
• Process invoices related to event costs.
• Consolidate, manage and control budgets for the allocated markets.
• Report effectively all the activations and events to regional and HQ teams. Provide post event presentations, report and analyze the ROI for each event.

Key Requirements

• Bachelor’s degree in Communications, Marketing or Business Administration Required. MBA is a plus.
• Minimum of 3 years of relevant experience in luxury brands including but not limited to events, Marketing activations, VM, CRM.
• Appreciation and understanding of the luxury industry
• Excellent organization and planification skills
• Be detail-oriented.
• Strong interpersonal and relationship-building skills. Positive and focused professional team player.
• Excellent communication skills and strong written and verbal skills
• Highly proficient in Microsoft Word; Excel; PowerPoint: Outlook; Adobe Acrobat
• 30% travel expected and able to travel to the countries mentioned above
• Spanish and English are a must.