Group Manager, Premium & Flagship Market Research Team

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

This role can be based in any of our US offices (San Francisco, Sunnyvale, Carpinteria, Omaha, Chicago, Detroit, New York, or Washington D.C.) or remotely based on where the chosen applicant resides. Candidate must live within the US.

Are you passionate about impacting the careers of hundreds of millions of professionals? Are you an expert Market Researcher who loves using insights to influence business decisions?  We are looking for a product-savvy and influential Market Researcher to create and nurture a lasting relationship between LinkedIn and our customers.

LinkedIn’s Consumer Market Research team is looking for a Group Manager to lead the Premium and Flagship market research team. This team sits within the broader Marketing organization and is responsible for driving understanding of LinkedIn’s members and customers, specifically those who are using or are potential users of LinkedIn Premium and Flagship products. We’re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment.  

25-50% of this role will be responsible for delivering individual research projects.

Responsibilities:

• Initiate, lead, and execute research to answer high priority business questions such as: Business Health (e.g. Brand Trackers), Product and Marketing Assessment (e.g. Features tests, Concept Testing), Audience and Category assessments (e.g. Audience Segmentation and Targeting)
• Design and recommend best research methodology (qual/quant/behavioral) to answer complex business questions and manage end-to-end research projects, building on expertise in research and statistics to address key business challenges
• Scope and design global research projects/action plan with key business goals and planning timelines in mind
• Draft questionnaires and discussion/interview guides
• Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team or external vendors
• Analyze data (using a variety of tools and resources) - includes survey-based data and linking to behavioral data when relevant
• Translate research findings into clear business implications and drive increased interest for research through internal presentations, conference participation and events
• Leadership over Premium and Flagship Market Research team to drive high-impact and scalable results.
• Influence team to continually examine research best practices and optimize for the system and company priorities.
• Have meaningful career conversations and enable career transformations for team members.
• Ensure your team has clear, well-aligned goals and the support necessary to achieve them.
• Communicate the strategy and roadmap and ensure that team is on board.
• Be flexible and assertive in issue resolution and conflict handling.
• Scale Premium and Flagship insight to influence product and marketing decision making at Director+ level.
• Actively participate in team-wide and people leader driven initiatives.
• Successfully collaborate and influence internal team as well as marketing, product and engineering stakeholders.
• Proactively communicate progress, milestones and challenges to influence leaders 1+ level up.
• Demonstrate advanced understanding of key research skills (e.g., business question delineation, project planning, questionnaire design, sampling, and reporting, etc).
• Work closely with Product and Brand Marketing Partners to ensure insights are converted to action
  
  
  

Success in this role is measured by:

• Ability to deliver strategic research and insights, change stakeholder perceptions on product roadmap decisions and elevate the Market Research team by introducing new research methods
• Ability to recommend and execute on appropriate methodology based on business need and resourcing parameters – may include more in-depth in-house quantitative research, agile/quick-turn methods, and/or leveraging external research agency partners, as well as mix of ad hoc and tracking/programmatic research
• Developing your curiosity and understanding of the Digital Advertising landscape and the mindset of marketers
• Ability to proactively shape and lead Marketing Solutions market research prioritization through collaboration with cross-functional partners including Product and Brand Marketing, User Experience Research, Product and Business Operations 
  
  
  

Qualifications

Basic Qualifications:

• 7+ years of market research experience (e.g., designing questionnaires, data analysis/synthesis)
• 2+ years managing client facing or internal stakeholder facing teams.
• BA or BS degree or equivalent experience.
• Experience synthesizing key implications
  
  
  

Preferred Qualifications:

• Experience synthesizing key implications
• Strong leadership and communication skills
• Demonstrated ability to make data driven decisions.
• Ability to operate with discipline and make informed decisions quickly working in a complex, fast-paced environment.
• Solid experience in presenting recommendations and influencing strategic roadmaps.
• Consulting experience
• Clear track record of academic and professional excellence and progress
• Strong leadership skills with the ability to manage in a dynamic environment
• Experience in consumer tech industry or social media tech
• Experience working with and analyzing large data sets
• Experience with influencing decisions in complex, matrixed organizations
• Familiarity with data processing tools (e.g. Decipher, Q, SPSS)
• Ability to extract data from a database (e.g. using SQL) is a plus
  
  
  

Suggested Skills:

• Project Management
• Consumer Behavior Understanding
• Adaptability
• Budget Management
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.


Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice