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For 80 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients’ precious moments as if they were our own.
This position reports to the CEO.
Job Responsibilities
Branding online and offline
Expanded brand from one geography to another
Develop and manage comprehensive marketing strategy and planning, aligned with Winston Flowers’ objectives
Define and articulate Winston Flowers brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints
Establish deep knowledge of industry trends, emerging technologies, and competitive developments to identify potential opportunities
Create and analyze key performance metrics and KPIs to track the effectiveness of digital marketing efforts and make data-driven decisions to optimize performance and ROI
Collaborate with internal teams, including Operations, Sales, and Finance, to align marketing efforts with overall business goals
Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention
Lead the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media
Develop and manage marketing budget across all marketing channels to meet brand engagement objectives and drive commercial performance
Develop, coach and create successful teams and talent that foster a productive, inspirational and creative environment for the entire department
Candidate Attributes
10+ years of experience in brand and marketing strategy with a proven track record in driving customer demand and revenue growth, ideally in luxury design, retail or hospitality industry
Bachelor's degree is required
Professional or personal experience in floriculture, horticulture, and/or design is preferred but not required
Profound Expertise in Salesforce and use of marketing analytics in determining strategy and marketing programs
Innovative and visionary; can rally diverse stakeholders around a common vision
Strategic thinker and excellent team player
Excellent communication and interpersonal skills; able to communicate across the organization
Planning and organizational skills with a sense of priority and attention to details
Strong problem-solving skills
Quantitative and analytical skills with the ability to link numbers to recommendations and results
Requirements
Flexible work schedule required including weekend and holiday availability
Peak business periods may require extended work days and work weeks
Some travel may be required.
Winston Flowers’ benefits are comprehensive and include competitive compensation, paid time off, medical and dental insurance, company-paid life and long term disability insurance, 401(k), pre-tax health savings account with company match and a generous employee discount.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
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