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DRINKS powers digital commerce for the $250 billion alcohol market. The company enables alcohol ecommerce for leading retailers, brands, marketplaces, and wineries, eliminating a century of red tape with simple-to-use enterprise-grade technology. Electriq, DRINKS’ digital growth marketing agency, extends the company’s unparalleled beverage alcohol and ecommerce experience to create best-in-class customer experiences in the wine industry and beyond. Patented DRINKS IQ technology leverages Artificial Intelligence to better understand the science of selling. DRINKS was named a Top Place to Work by Built In LA for the last four years, one of America’s Best Startup Employers by Forbes for two consecutive years, Most Innovative Retail Model by Modern Retail in 2020, and its Wine Insiders brand was named one of America’s Best Value Retailers by Wine Enthusiast in 2021.
Working at DRINKS
At DRINKS, you’ll get the good parts of working for a large company (first-rate health plans and benefits, remote work, highly competitive compensation packages) with the advantages of working at a rapidly growing startup (influence and impact in your role, broad responsibilities, and a high degree of flexibility). Our culture encourages a healthy work-life balance, and we empower employees to think like owners because they are – when they participate in our generous stock option plan! DRINKS rewards excellence, promotes career development, and celebrates diverse perspectives that inspire creativity and drive innovation.
The Role
Field Marketing Manager at DRINKS is not just about theory, but about hands-on action and creation. You'll blend sales operations, digital and data, customer targeting and insights, and marketing communications - you are a marketing 'Swiss army knife' in the truest sense. This is a regular, full-time, exempt position. DRINKS is home-based in Los Angeles; however, we are a remote-first company.
What You’ll Do
Take our ideal customer profiles and build target lists to fuel digital outreach and account-based marketing.
Develop content to support digital outreach and targeting which includes blog posts, emails, videos, infographics, and more.
Drive our SEO performance and digital campaigns - we are big on driving organic and targeted growth initiatives.
Build great customer and partner relationships to drive customer case studies, insights, and event engagement.
Analyze data, craft compelling messages, and drive program adoption.
Learn the competitive landscape for our target segments and uncover opportunities and pitfalls for the broader team.
Forge high-utility relationships with the Sales organization, maintain a two-way partnership to share insights, level up sales conversations, and create best-in-class enablement.
Build effective lead traps (creating high-conversion editorial landing pages as a starter).
About You
5+ years’ experience in a growth company and revenue-driven marketing organization.
Experience with go-to-market and journey optimization.
Excellent communication and organizational skills with great attention to detail.
3+ years’ experience with Hubspot and its integrations, campaign automation, digital marketing campaigns and audience segmentation.
Effective organic account-based marketing, LinkedIn, and Instagram strategies.
Experience with eCommerce platforms like Shopify.
A good balance of data and creative skills - you can deliver insights and do the work to turn insights into results. And, of using AI to accelerate SEO and Content performance.
A passion for the beverage alcohol industry (wine, beer, spirits…), some smarts about the industry, and how eCommerce works in it.