Market Research Analyst

Job Title: Market Research Analyst

Job Summary

The Market Research Analyst will be responsible for gathering, analyzing, and interpreting data on consumers, competitors, and market conditions to support business decision-making. This role involves conducting research studies, preparing reports, and providing actionable insights that help the company understand market trends, customer behavior, and competitive dynamics. The Market Research Analyst will work closely with marketing, product development, and strategy teams to inform and guide business strategies.

Responsibilities

• Conduct market research studies to collect data on consumer demographics, preferences, needs, and buying habits.
• Analyze market trends, customer behavior, and competitive activities to identify opportunities and challenges.
• Prepare and present detailed reports, charts, and presentations that summarize research findings and provide actionable insights.
• Monitor industry developments, market conditions, and regulatory changes that could impact the company’s products or services.
• Develop and use various research methodologies, including surveys, focus groups, and data analysis, to gather relevant market information.
• Collaborate with product development, marketing, and strategy teams to provide data-driven recommendations for new product development, marketing campaigns, and business strategies.
• Track and analyze the performance of existing products and services in the market, providing feedback for improvements.
• Assist in the development of sales forecasts and marketing plans based on research insights.
• Manage relationships with external research vendors and agencies to ensure the accuracy and quality of outsourced research projects.
• Stay updated on emerging market research tools, technologies, and best practices to enhance research effectiveness.
• Support the company’s strategic planning process by providing data and insights on market conditions and competitive positioning.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field; advanced degree is a plus.
• 2-4 years of experience in market research, data analysis, or a related role.
• Strong analytical and critical thinking skills, with the ability to interpret complex data and provide clear, actionable insights.
• Proficiency in statistical analysis software (e.g., SPSS, SAS) and data visualization tools (e.g., Tableau, Power BI).
• Excellent communication and presentation skills, with the ability to convey research findings to both technical and non-technical audiences.
• Strong attention to detail and accuracy in data collection and analysis.
• Ability to manage multiple research projects and prioritize tasks effectively.
• Knowledge of market research methodologies, including qualitative and quantitative research techniques.
• Experience with survey design, data collection, and data analysis.
• Familiarity with industry trends, market conditions, and competitive analysis.
• Professional certifications in market research or related areas are desirable.