Search Marketing Knowledge Center

Nurturing Culture in In-House Agencies

Partner Content November 5, 2024

Effective in-house leaders create an environment where trust, transparency, and open communication are the norm. At the same time, leaders must stay on top of issues such as burnout, which can drain creativity and cause disengagement. Encouraging balance and introducing fresh perspectives helps keep the energy high, ensuring the agency remains a creative powerhouse.

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The Continuing Education of In-House Agencies

Trends and Technology October 29, 2024

As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.

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Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations

Soundbites October 29, 2024

Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.

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Three Ways You Can Help Employees Avoid Workplace Burnout

POVs October 17, 2024

Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.

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Why Do Nonprofits Struggle with Change Management

Podcast Clips October 17, 2024

Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, discusses why she thinks nonprofits struggle so much with change management.

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Leveraging AI in Marketing Procurement

Partner Content October 15, 2024

Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.

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How Do Marketers Fix Broken Agency-Client Relations?

Trends and Technology October 11, 2024

Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.

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The Top 15 Agencies in the World by 2023 Revenue

Knowledge Partners October 11, 2024

Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.

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Building a Strong Creative Culture in an In-House Agency

Partner Content October 10, 2024

While the responsibility of establishing a creative culture starts with leadership, the consistent building, maintenance, and enhancement of the culture requires a team effort grounded in an organization's values and brand. Here are tips for marketing leaders to not only establish a creative culture but ensure that it thrives and drives success for the team, in-house agency, and the broader organization.

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Breaking Silos: The Key to Effective Cross-Agency Teamwork

Knowledge Partners October 9, 2024

Agency Mania Solutions shared how brand advertisers can foster collaboration, enhance communication, and drive collective success.

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Discovering Pearls: How to Find the Perfect Agency Partner

Knowledge Partners October 9, 2024

A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding.

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General Mills and UM: Strengthening Partnerships Between Media Sourcing, Brand Experience, and Agency

Event Recaps October 9, 2024

During an October 2024 ANA Agency Relations Committee Meeting, Shannon Cranbrook and Katie Hiller from General Mills and Scott Schwartz from UM discussed how to strengthen partnerships between brands and agencies through learnings from pitches, transition and onboarding, and scoping.

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The Guiding Philosophy of Delta’s In-House Agency

Event Recaps October 1, 2024

During a session at a September 2024 ANA In-House Agency Day, Delta’s in-house agency, Window Seat Brand Creative, shared the philosophy that guides its approach to its work and the imperatives that concretize that philosophy in its conduct. Those imperatives guide its prioritization of resourceful innovation, empathy, and intuition.

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Centralizing and In-Housing the Marketing Function: Taylor Morrison’s Story

Event Recaps October 1, 2024

During the keynote session at ANA’s September 2024 In-House Agency Day, attendees learned about how homebuilder Taylor Morrison transformed its marketing function’s organization and approach from Stephanie McCarthy, chief marketing and communications officer.

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In-Housing Media While Keeping a Strategic Relationship with Your Media Agency

Event Recaps October 1, 2024

At an October 2024 ANA In-House Agency Day, Georgia-Pacific described how it developed a hybrid in-house media model, as well as its benefits and challenges.

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Starmark Made WFH a Dream with This VR Office Build

Smarties Awards September 30, 2024

With a team of mostly remote workers needing to collaborate on creative projects regularly, Starmark launched VR HQ — a virtual reality office setting in which its team members could meet and share ideas more quickly, conveniently, and effectively.

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