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Put Google AI to Work for Your Business
CMO Content October 31, 2024In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.
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Delivering Growth and Fulfillment Through Technology
Conference Highlights October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Social Media Marketing Calendar 2025
Tools September 20, 2024Use this tool to organize and communicate all of your social media marketing activities.
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Employee Holiday Calendar 2025
Tools September 20, 2024Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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How B2B Brands Take Relationship Marketing to the Next Level
Champions of Growth Podcast September 11, 2024Jamie Gier, CMO at DexCare, joins host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value.
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How to Achieve Personal Fulfillment
Beyond Profit Podcast September 10, 2024In this episode of Beyond Profit, Lan Phan, CEO of the purpose-led consultancy Community of Seven, joins host Ken Beaulieu to discuss key aspects of her new book, including shifting from self-doubt to self-acceptance, finding consistency in life, and overcoming the fear of change.
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Who Is Responsible for Ensuring Employee Satisfaction is Embedded into Corporate Culture?
Podcast Clips September 3, 2024On the Beyond Profit podcast, Dr. Alphonsus Obayuwana, an expert in happiness, gave his opinion on who is responsible for ensuring employees are happy and satisfied at work.
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The Road to Happiness
Beyond Profit Podcast August 27, 2024In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.
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The Best Leaders Know How to Be Vulnerable
Podcast Clips August 19, 2024Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.
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Marketing News Quiz for August 17, 2024
Marketing News Quiz August 17, 2024In this week's marketing news quiz: Viewership numbers from the Paris Olympics, a video homage to a classic snack brand, the relationship between third-party cookies and different generations, and more.
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Nonprofit Mission: Avoiding Burnout
Social Impact August 12, 2024In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.
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Is the Ad Agency Model Broken?
Champions of Growth Podcast July 24, 2024Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold
B2 Awards July 14, 2024LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.
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Marketing News Quiz for July 13, 2024
Marketing News Quiz July 13, 2024In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.
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Will There Be a Next Generation of Marketers?
Trends and Technology July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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AI Draws New Opportunities for Advertising Design
Trends and Technology July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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How Epiroc Used "Culture Magnets" to Attract High-Level Employees
B2 Awards July 7, 2024Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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