Cinch Home Services

Director, Digital Marketing

Cinch Home Services Friendswood, TX
Cinch Home Services

Director, Digital Marketing

Cinch Home Services Friendswood, TX
4 months ago 28 applicants

See who Cinch Home Services has hired for this role

Purpose:

Take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. Work closely with different teams (specifically our IT) to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, drive all digital marketing investment efforts to achieve our business objectives – Revenue / LTV (Retention) / CAC.

Duties and Responsibilities:

  • Build our digital marketing roadmap.
  • Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
  • Measure ROI and KPIs and prepare the budget.
  • Develop specific campaigns to create and maintain high levels of customer interaction.
  • Oversee our social media accounts.
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segments.
  • Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
  • Motivate the digital marketing team to achieve goals.
  • Monitor competition and provide ideas to stand out.
  • Stay up to date with digital technology developments.
  • Perform other duties as assigned.

Experience/Qualifications:

  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns.
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands-on experience with SEO/SEM, Google Analytics, and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills.

Education:

  • Bachelor’s degree in Marketing, Digital technologies or a relevant field

  • Seniority level

    Director

  • Employment type

    Full-time

  • Job function

    Marketing and Sales

  • Industries

    Insurance

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