Director, Email & SMS Marketing
Tailored Brands, Inc.
Dublin, CA
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About The Job
We currently have an exciting opportunity for a Director, Email & SMS Marketing to join our Marketing team. This individual will lead retention and lifecycle marketing strategies that build customer relationships and increase customer activity in our stores and on our websites. The Director will lead and motivate a high-performing team responsible for our email and SMS channels. Execution in these channels includes marketing, triggered and lead-nurturing communication in support of our rental and retail business for our four banners.
What You’ll Do | Key Accountabilities
- Develop and execute strategies that maximize store and web traffic and drive revenue through retention and promotional marketing programs- - Leverage data insights and analytics to define and build audience segmentation and direct marketing strategies
- Develop journeys that align with our customer relationship objectives and enhance the customer experience
- Develop email channel optimization capabilities and tactics to improve the efficiency and effectiveness of our customer communication
- Design and implement testing strategies to understand customer behavior including deeper understanding of creative and messaging preferences and engagement drivers. Translate test results into future strategies
- Define, build and manage plans and forecasts to deliver on business goals. Align channel budgets accordingly and continually monitor to optimize ROI
- Collaborate closely with Marketing Strategy, Acquisition Media and CRM teams to align targeted customer strategies and communication as part of our integrated marketing efforts
- Be the channel expert and monitor industry trends to identify new strategies, tools and vendors to help improve technologies and capabilities
- Leverage automation tools across our site and marketing channels to improve customer relevance and campaign effectiveness
- Improve processes to drive production efficiencies, streamline tasks and free up time for innovation and testing
- Partner with our Marketing Technology team to define and implement enabling technologies
- Manage team of direct reports, providing direction, coaching and overall support that align and inspire the team collectively to deliver on our business goals
- Bachelor's degree in Marketing, MBA preferred
- 12+ years of Customer Relationship Marketing, Direct Marketing, Email Marketing, or Ecommerce experience; retail experience preferred
- Experience with Omni-Channel marketing
- Experience with Customer Data Platforms (CDP) and Email Service Provider integration
- Experience leveraging a cross-brand Loyalty platform across email and SMS preferred
- Experience with leveraging personalization tools to drive increased conversion (Salesforce, Bluecore, Liveclicker, etc)
- Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities
- Strategic thinker with the ability to clearly articulate and implement a focused plan and to collaborate with teams
- Strong leadership skills and experience working with C-level executives with the ability to influence, work collaboratively, and gain consensus across a large organization
- Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings
- Energetic and inspirational team leader with direct reporting management experience in identifying, coaching and mentoring high performers
Work Environment, Physical & Mental Demands
- Ability to sit and work at a computer keyboard for extended periods of time
- Ability to stoop, kneel, bend at the waist, and reach daily
- Able to lift and move up to 25 pounds occasionally
- Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
- Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin, California office.
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.
Work-Life Balance
Responsibilities
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
- Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development.
- Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend.
- Holiday Early Departure | close out early the business day before a company observed holiday.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
Work Locations: 02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568
Job: Marketing & Advertising
Organization: Tailored Shared Services
Shift: Day Job
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Retail Apparel and Fashion
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