Director, Customer Relationship Management (CRM)
Director, Customer Relationship Management (CRM)
Hanna Andersson
Portland, OR
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Hanna Andersson provided pay range
This range is provided by Hanna Andersson. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
- Develop a holistic, innovative, and forward-thinking loyalty program strategy that aligns with Hanna Andersson’s overarching vision & brand.
- Create both long- and short-term roadmaps that encompass the program strategy, benefits testing, rewards campaigns, and the aligned actionable tactics for our existing loyalty base, new customer acquisition, and general program optimization.
- Use a test and lead approach to manage and drive program features to ensure accretive AOC, LTV, and GM.
- Follow, understand, and efficiently react to the competitive and broader loyalty program environment.
- Own and operate the loyalty marketing calendar in partnership with brand and digital marketing
- BS/BA degree or equivalent work experience
- Minimum of 10+ years experience in a strategic, customer-focused email marketing role; retail marketing strongly preferred
- Strategic thinking problem solver who thinks customer focus vs channel focus – Taking opportunities/learnings and turning them into positive actions
- Experience developing, delivering and optimizing a personalized CRM strategy to deliver best-in-class CRM results
- Passionate about CRM; deep understanding of audiences, online consumer behavior & customer journeys
- Strong creative & data-driven thinker; able to see trends and to extract actionable insights from data to drive results
- Excellent project management, communication, problem-solving, and decision-making skills
- Self-motivated, detail-oriented and strategic thinker with excellent people and time-management skills
- Expert with CRM tools & analytics systems such as Google Analytics and PowerBI
- 5+ year experience in retail marketing, navigating ever-changing landscape/tactical excellence
- Microsoft Excel and PowerPoint/Keynote skills a must
- Experience Managing, development and growing team members, creating a high-performing team
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Seniority level
Not Applicable -
Employment type
Part-time -
Job function
Business Development and Sales -
Industries
Retail
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