Media Strategist

As a media planner/strategist at Jump, you will be responsible for developing omnichannel media plans that deliver on the client’s business goals and campaign objectives. Specific responsibilities include contributing campaign ideas, researching new markets, embracing best practices and solving any challenges that may arise. In this role, you’ll work directly with other media team members, creative directors, and account managers to align expectations and drive performance.

Our ideal candidate is someone who’s passionate about the media landscape. You’re someone who follows data trends and provides updates to our agency as new changes and opportunities occur. You have experience in developing media plans that generate leads, build awareness and increase engagement. You regularly look for opportunities to optimize and improve – and have a knack for seeing the bigger picture as well as the details.

Key Responsibilities:

• Report to the media director and support the development of omnichannel media plans across key accounts.
• Develop campaign media goals, budget, channel KPIs, media mix and flighting as part of the overarching campaign strategy.
• Conduct market and channel research to support current and prospective clients.
• Evaluate vendor and partnership opportunities on our clients’ behalf and manage existing vendor relationships.
• Present media plans, campaign wrap reports and other media perspectives.
• Identify opportunities for testing and/or data utilization to enhance the overarching media strategy.
• Collaborate with the digital media manager for digital channel strategy and holistic reporting and analysis.
• Work across multiple online platforms to support the media team in buying, placements and channel optimizations.
• Analyze KPIs and provide recommendations for media optimizations across channels.
• Collaborate across departments to understand clients’ goals/objectives and align media and creative strategies for optimal performance.
• Monitor overall campaign performance, pacing to budgets and anticipated KPIs, as well as timeliness/quality assurance of team and vendors.
• Maintain an understanding of current best practices and optimal platforms/systems for efficiency and integration.
• Reconcile media spend to budget and support billing and vendor management as needed.

• Skills:
• 3+ years of experience media planning and buying.
• Experience in the development of lead generation and brand building media plans.
• Working understanding of both traditional and digital media channels.
• Experience working with Google products including GA4, Tag Manager, and Google Ads.
• Experience with DSPs and attribution models.
• Working knowledge of media planning tools (Neilsen, Strata, SRDS).
• Experience leveraging data and/or integrating data within media campaigns.
• Strong problem-solving skills and experienced in navigating client relationships in a fast-paced environment.
• A critical thinker who takes ownership of their projects and confidently leads through collaboration.
• Adaptable and able to work within a team, handle multiple assignments, and meet tight deadlines.
• Strong organization skills, paired with excellent verbal and written communication skills.

Bonus Skills We Love to See:

• Certification in Facebook Blueprint, Google Ads, Google Analytics, Google Search Console.
• Experience with project management platforms (Asana).
• Experience in healthcare, health insurance, or financial industries.

Jump

Jump Company is a marketing agency specializing in branding, creative content development, performance marketing, media planning and buying, and experience design. Our clients range from local to national accounts and come from a broad spectrum of industries including healthcare, technology, higher education, financial and sports and entertainment. Our clients choose us because of our thought-provoking work that gets results. They stay with us because we help them see things from a different point-of-view, solve problems, and ultimately make their lives easier.

Jump believes in working hard but also in work/life balance. We value our relationships with our clients and with each other. Jump offers a hybrid work model, competitive benefits, flexibility, opportunities to grow and a place where you look forward to coming to work. And like all positions at Jump Company, we understand the value and experience a diverse team brings to our clients and organization. We strongly encourage and support candidates with different and unique backgrounds to apply for all positions in our organization.