Senior PR Director- Lifestyle/Fashion
SBH Fashion
Brooklyn, NY
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Pay found in job post
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Base pay range
Responsibilities:
Creativity
- Works in partnership with Comms, Creative and Strategy teams to deliver best in class insight-driven earned ideas that cut through
- Develops and defends innovative and provocative strategies to solve client’s marketing and communication needs, both in the short and long term
- Demonstrates excellent creative judgment and inspires creativity in their clients and agency team
- Protects the creative integrity of the agency and work whilst understanding the client needs and guardrails
- Ability to take large, complex campaigns from early ideation and scope development, through to execution and delivery
- Understands how to manage internal resource, making sure people on their team are fully utilized, yet not over-extended
- Strong understanding of how to build project timelines, budgets, scopes and status documents to keep projects moving on track and clients aware of key delivery deadlines
- Mentors and trains team in how to lead and execute projects
- Builds trust with both internal team members and departments and clients through effective, clear and regular communications
- Knows how to deal with difficult clients or situations in a diplomatic and solution-oriented manner focusing on the issue and not personalities
- Uses editorial judgment to guide and shape creative ideas pitches, and campaigns
- Has the ability to see around corners and listens keenly to clients to champion high profile client business goals
- Lead by example for internal junior team members
- Manages up; knows when to involve senior management and when to handle a situation themself.
- Strong understanding of agency profitability, building budgets and staff plans that reflect the work required to deliver
- Ability to upsell other agency services and skills
- Confident in having difficult conversations about scope creep, budgets and services
- Ability to lead integrated agency pitches with an internal creative, comms, production and strategy teams
- Has relationships with senior editors, agents and influencers that will help drive the success of earned media campaigns and client retainers
- Understands the modern media landscape and delivers smart, innovative communications strategies to clients that go beyond publicity
- Builds solid Comms Launch Strategies and can mentor teams to do the same
- Ability to negotiate talent and influencer contracts (in partnership with legal and a VIP & Influencer Senior Manager)
- Ability to work with brand and agency partners
- 8+ years of experience in comms/account management at a large creative communications agency
- Proven experience in managing multiple clients, is comfortable building integrated campaigns and leading diverse teams
- Broad range of experience in managing large Comms retainers and complex integrated projects with an earned output
- Solid reputation amongst clients, media contacts and agency partners
- Demonstrated financial responsibility and management
- Hybrid work policy (In-Office 3 days a week)
- PTO, Full Healthcare Benefits & 401K
- demeanor
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Staffing and Recruiting
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