Communications Manager

Why Choose RKL?

RKL offers a comprehensive benefits package as well as an ability to work with your day-to-day life. This includes:

• Full medical, dental, and vision coverage
• Commitment to work life balance
• Investment and complete buy-in to your career progress, through trainings, mentorships and advancement
• Tuition reimbursement
• 401(k) match

Who We Are and What We Do

We are RKL, a leading advisory firm that helps organizations and their leaders take on everyday challenges and opportunities while preparing them for whatever comes next in their business.

RKL aspires to be a collaborative organization working for the collective success and benefit of one another, our clients and our communities.

About the Position

RKL is seeking a Communications Manager to lead internal and external communications efforts that foster connection and engagement within the RKL team, our external audiences and the broader community. They are responsible for developing and executing strategies including thought leadership content (social, blog posts, etc.) media relations and internal communications. The Communications Manager works closely with the Marketing Director and a talented team of marketers to amplify the RKL brand through engaging content that spans a multitude of service areas and audiences.

Responsibilities include:

• Lead content planning, creation, approval and distribution for blogs, guest columns, press releases, case studies, social media posts and other business communication
• Collaborate with the Marketing Director in developing and executing a comprehensive communications strategy and annual communications plan, including process, resource and channel optimization
• Lead the firm’s media relations efforts, which include developing and maintaining relationships with journalists throughout the firm’s footprint, promoting RKL subject matter experts and preparing them for interviews and pitching story ideas about the firm to the appropriate outlets
• Leads internal communications efforts, collaborating with RKL stakeholders to deploy strategies that keep the team engaged and informed
• Develop content that encourages customer journey nurturing and enhances the client experience
• Partner with internal stakeholders to conceptualize posts, videos, etc. that further education and team engagement
• Partner with Creative Specialist to produce graphics for more visual explanations of complex business concepts
• Assess competitive communications approaches and provide recommendations to be incorporated in the Firm’s overarching strategy and tactical plan
• Capture and report on KPIs/ROI metrics to present to Firm senior leadership and better understand the effectiveness of communications tactics
• Adapt plans and tactics based on data-driven insights to refine and continually improve approaches
• Determine and ensure adherence to legal and brand standards for communications as needed
• Coach and supervise Communications Specialist on internal and external communications best practices
• Engage followers on RKL’s social media channels with posts, photos and videos in accordance with the firm’s social media strategy

Qualifications:

• Bachelor’s degree in communications, Journalism, English or related major
• 10+ years of experience in a Communications and/or PR role
• Prior team management experience required
• In-depth knowledge of digital marketing communications programs and ability to develop strategies to achieve organizational goals
• Outstanding writing and editing skills; creative thinking, brainstorming, resourcefulness, and problem-solving abilities; adaptable and open to feedback
• Excellent storyteller with demonstrated high-quality writing experience across various channels (news articles, email promotions, video storyboards, presentations, newsletters, testimonials, case studies, event materials and more)
• Strong interpersonal skills, including problem-solving skills; ability to shift focus and adapt to changes
• Proficiency in social media platforms, HubSpot or similar marketing automation platform and Microsoft Off
• Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects

If you are passionate about the work, you do and want to join an amazing team that will invest in your future, we want you here! For more information regarding our open position and the services we provide, visit our website at https://www.rklcpa.com/careers/.

RKL is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.