Paid Search (PPC) Campaign Specialist
Paid Search (PPC) Campaign Specialist
Americaneagle.com
Chicago, IL
See who Americaneagle.com has hired for this role
Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.
Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations. This includes the development of account strategies, campaign implementation, optimizations, and performance reporting. The PPC Specialist will work hand-in-hand with their account teams including other channel specialists.
Responsibilities:
Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations. This includes the development of account strategies, campaign implementation, optimizations, and performance reporting. The PPC Specialist will work hand-in-hand with their account teams including other channel specialists.
Responsibilities:
- Develop and implement effective PPC campaigns that meet client objectives
- Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance.
- Write ad copy that is compelling and drives users toward conversion focused landing pages
- Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
- Work with design teams to consult on effective ad creatives
- Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
- Stay current on PPC / SEM practices and collaborating with peers on the Digital Marketing team
- 2+ years of PPC / SEM experience.
- Google Ads & Google Analytics Certified with experience in Google Tag Manager.
- Highly proficient in Google Ads including: Search Ads, Display Ads, Performance Max and Video.
- Experience with additional ad platforms including: Bing Network, Amazon
- Experience in Excel
- Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
- In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
- Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
- Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
- Strong time management skills.
- Comfortable working in a fast-paced, team-based environment.
- Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts
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Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Technology, Information and Internet
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