Senior Paid Media Specialist
Senior Paid Media Specialist
Americaneagle.com
Chicago, IL
See who Americaneagle.com has hired for this role
Americaneagle.com is seeking a qualified Senior Paid Media Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.
Responsibilities:
- Planning, setting up, and managing paid ad campaigns for enterprise brands.
- Tracking, analyzing, and reporting results on campaign performance.
- Owning the paid search channel, driving numbers, converting into real leads and ultimately revenue.
- Identifying KPIs and completing work as needed to improve ad performance.
- Conducting keyword research, advising on ad spend, ad placement, testing ad copy, and optimizing campaigns for lean performance.
- Working with production teams, ensuring the website is optimized for PPC success.
- Staying current on PPC paid media practices and collaborating with peers on the Digital Marketing team.
- 5+ years of experience managing digital ad campaigns in Google Ads
- Proven track record in managing budgets upwards of $50k per month
- Highly proficient with a mix of ad types including Google Search Ads, Display Ads, Remarketing, and Shopping Ads.
- Experience with additional ad platforms such as Bing, Amazon, Facebook/Instagram, etc.
- In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
- Basic knowledge of web development technologies (HTML, JavaScript, CSS, etc.)
- Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
- Strong time management skills.
- Comfortable working in a fast-paced, team-based environment.
- Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Technology, Information and Internet
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