Director of Marketing

Director of Marketing (Onsite)

We have an immediate need for a direct hire Director of Marketing to join a biotechnology company in the equine genetics space. The Director of Marketing is responsible for setting and delivering the overall marketing strategy to deliver on the business objectives. This includes but is not limited to strategies associated with thought leadership, product marketing, event marketing, strategic partnerships, VIP relationships, affiliate marketing programs and customer referral programs.

This job expects to pay about $130,000 – 160,000 annually + 20% bonus plus benefits.

What You Will Do:

• Directly interact with breeders, horse owners, veterinarians, genetic specialists and other equine thought leaders around the world while testing, marketing and selling products.
• Lead product marketing plans including marketing objectives, strategies, tactics, and measures to meet and surpass business targets.
• Create and execute an annual product marketing plan to drive growth and exceed financial targets.
• Track product performance against competitors and expectations, adjusting marketing as necessary.
• Develop a strong understanding of clinical unmet needs through voice-of-the-customer analyses and Key Opinion Leader (KOL) relationships.
• Responsible for identifying unmet equine genetic-centric needs, defining product requirements, global market assessments, business case modeling, and pricing strategies.
• Drive product roadmap, lead market research, monitor trends, competitive activity, and industry developments.
• Understand target audiences, segment them, position current product and services, and define targeting strategy, working alongside the product, sales and tech teams.
• Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting.
• Leverage data and customer insights to recommend current and future growth opportunities, including new services, new functionality, new distribution opportunities, and improvements.
• Work with our Founders to develop cohesive key messaging for broad audiences.
• Own the creation of product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, and content for the website and for the community.
• Create a product marketing strategy for protocols, with a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption
• Plan and produce thought leadership, press, and partner engagement events, campaigns and materials to build brand awareness and adoption.

What Gets You The Job:

• MUST be an active or previously active member in the equine community
• 5+ years' related marketing experience.
• Deep experience setting marketing and go-to-market strategies.
• Deep consumer brand marketing experience, with an emphasis on digital marketing and E-Commerce experience.
• Previous experience building or overseeing the creation of a successful "modern marketing machine," including marketing attribution, media mix modeling, measurement of offline and online performance, scalable processes, affiliate and referral programs, and reporting systems.
• Strong experience driving growth and efficiencies through data acquired across online and offline channels.
• Ability to take many complex topics and points of view, and disseminate them into easy to understand concepts for the general public.
• Prior experience marketing a company whose solution is based on big data, data science or machine learning is a plus, but not required.
• Prior experience working for a start-up is a big plus.

Irvine Technology Corporation (ITC) is a leading provider of technology and staffing solutions for IT, Security, Engineering, and Interactive Design disciplines servicing startups to enterprise clients, nationally. We pride ourselves in the ability to introduce you to our intimate network of business and technology leaders – bringing you opportunity coupled with personal growth, and professional development! Join us. Let us catapult your career!

Irvine Technology Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Irvine Technology Corporation complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.