Director, Customer Marketing

About the Job

We are immediately hiring our first Director of Customer Marketing to join our growing team in the New York City office.

Reporting directly to the Vice President of Product Marketing, the Director of Customer Marketing is a seasoned marketer who can be at once strategic and tactical as he/she/they help set this new function. Responsible for supporting and partnering with our Advertiser Solutions team to develop compelling, multi-product solution stories for buyers with a focus on agency holding company customers, the Director of Customer Marketing will tap into the unique benefits of everything under the PubMatic umbrella. You will influence 1:1 customer conversations and bespoke opportunities to drive positive revenue growth among PubMatic’s most important accounts, educating and inspiring our clients to leverage PubMatic technology to drive better outcomes across the open internet. As the first hire in this new function, the Director of Customer Marketing will play a pivotal role in fueling PubMatic’s evolution from an SSP to an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

The ideal candidate will have extensive knowledge of agency holding companies and how they work with advertisers, publishers and tech companies, along with substantive experience in product and/or brand marketing, including, but not limited to, positioning and messaging, insights, solution packaging, sales collateral creation, sales enablement, and account-based marketing. This role will frequently be customer-facing, so the ideal candidate should have outstanding communication skills and executive presence. Your success will be measured by specific marketing success metrics key action items tied to your ability to do the following:

Responsibilities

• Serve as a strategic, consultative marketing partner to your sales counterparts
• Develop compelling buy-side solutions that support our clients' marketing objectives by tapping into relevant products across the PubMatic portfolio, including Activate, Convert, Connect, and more
• Proactively craft tailored stories and insight-rich collateral for our most important customers to drive increased share of wallet and supply path optimized (SPO) deals, especially at the agency holding company level
• Partner closely with commercial teams to present, educate, and inspire our buy-side customers (advertisers and agencies) to solve for key pain points and improve business outcomes
• Help craft integrated marketing proposals in response to RFP’s, highlighting the benefits of our full suite of solutions
• Leverage internal and external research, insights, and industry news for insights to inform and support marketing stories and solution recommendations
• Serve as a liaison between commercial teams and product marketing
• Oversee key PubMatic customer marketing programs including buy-side global QBRs, custom solution packaging, and Auction Package commercialization and marketing efforts
• Collaborate with both corporate and experiential marketing in creating customer-specific, account-based marketing engagements, including bespoke events, content, and email
• Actively participate and present in customer meetings

Desired Experience

• 7-10+ years total experience, ideally at an agency, brand-direct, or a combination of agency plus brand experience
• Proven expertise in the programmatic landscape with deep knowledge of buy-side solutions
• Experience in sales enablement, especially with B2B sales teams
• Demonstrated experience in Customer Marketing or highly related field: Client Solutions, Client Strategy, Integrated Marketing
• Highly effective communication skills (oral and written) with extensive presentation experience
• Ability to drive consensus among multiple cross-functional stakeholders – product, commercial, engineering, events
• A love of advertising, especially programmatic
• Self-motivated, curious, and proactive, with knowledge of ad tech industry trends
• Ability to translate complex concepts into easy-to-digest customer stories
• Collaborative, with a penchant for building strong, effective relationships internally and externally

Base Compensation Range: $150,000 - $165,000

In accordance with applicable law, the above salary range provided is PubMatic’s reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units and a competitive benefits package.