LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
We’re seeking a Manager, US Brand Media to lead and oversee the strategic development, management, and execution of Croc’s US brand media. This person will play an integral role in driving brand consideration, awareness, affinity, and engagement.
The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their brand media expertise with extensive background and confidence in developing, executing, and optimizing brand media plans. They have a strong understanding of brand media with an emphasis on digital whilst keeping up on emerging platforms.
What You'll Do
Develop in partnership with Global the US brand’s paid media strategy, working in close partnership with eCommerce to ensure a complimentary, full funnel approach
Builds and oversees the implementation of annual paid media plans that drive consideration, awareness, traffic, affinity, engagement, and audience growth
Ensures that paid campaigns and content support the annual integrated marketing plan, seamlessly supporting brand and product storytelling and growth
Own relationship with America marketing team to align on key regional plans and priorities for planning.
Main point of contact for the media agency for all US Brand Media items. Ensure frequent and smooth communication, alignment with the brand positioning and strategy, and encouraging a high-functioning and collaborative partnership. Facilitates communication between brand, agency, and internal shared services in to nimbly, and clearly drive action
Work closely with Creative to ensure assets are delivered timely and to channel best practices.
Report back to the US commercial team on Brand Media performance within region is moving the business.
Builds recommendation for utilization of creative assets and strategies across media plans, and crafts briefs for the creative team in the development and deployment of assets to support plan, and the subsequent optimization needs
Partners with agency and available reporting platforms to monitor performance and share reports to relevant collaborators, in addition to overseeing and uplifting the performance dashboard for social media
Is responsible for the management of US media budgets
What You'll Bring to the Table
Five (5)+ years extensive experience and proficiency in paid media coupled with a great foundation in brand media
Broad understanding of media measurement and reporting in order to help set objectives, identify optimizations and communicate performance to key partners
Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulating how it drive the business
Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
Strong background in media agency management, and collaborating to deliver against brand objectives
Previous experience in retail/footwear
Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy: proudly a self-proclaimed data nerd
Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Manager, US Brand Media
Salary or Pay Range: $105,000 - $115,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
Referrals increase your chances of interviewing at Crocs by 2x