Senior Media Planner

About Blue Chip

We are an independent, full-service, creative marketing agency growing brands through creative commerce. At Blue Chip, we specialize in crafting strategic campaigns to captivate consumers at the critical moment of purchase. Leveraging a data-driven approach, we design tailored initiatives that seamlessly integrate with retail environments, influencing buying decisions and maximizing brand visibility. Everyone and everything at Blue Chip is guided by one universal motivation: to Bring Change. Everything we do is designed to Bring Change through irresistible creative solutions.

Immerse yourself in an unbeatable array of perks at our company, where work-life balance and unparalleled professional development opportunities redefine the employee experience.

Ready to transform your career? Let’s Bring Change together!

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.

Job Summary

The Senior Integrated Media Planner (SIMP) is responsible for the strategic development and execution of integrated media opportunities with current clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. This is a strategic and executional role, reporting to the Associate Director, Integrated Media Planning, and working closely with the extended Integrated Media team and designated Client Leaders. The SIMP is expected to continuously challenge themselves, their client(s) & agency counterparts to unite to develop relevant, original, and impactful media strategies and test & learn opportunities that span the full spectrum of media.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

• Demonstrate the mission, vision, values, and culture principles of BC Worldwide

• Partner with Associate Director, as needed, to develop and implement media strategies

• Seek advice and counsel from SVP, Integrated Planning (SVIP), for proper development of integrated media briefs, objectives & strategies to ensure a strong foundation on which to build an integrated plan.

• Develop and implement integrated media strategies—partnering with the Associate Director, and SVIP.

• Manage the day-to-day strategic media planning activities for assigned account(s) while engaging oversight and support of Assoc Director, when necessary.

• Collaborate with the Integrated Media team and agency cross-functional teams on the development of integrated media campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different strategies and tactics work within a campaign structure

• Uncover / understand client objectives, challenges and needs as it pertains to Integrated Media

• Responsible for Integrated Media brief co-development, strategic approach, vendor/partner/publisher proposal evaluation & negotiation, media recommendation development, and presentation to clients

• Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing

• Develop strong knowledge of the changing media landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations

• Develop & share media POV’s as needed (both internally & client facing)

• Based on client and internal project demands, additional duties may be assigned

• Must be able to travel occasionally overnight and on weekends

• Comply with all corporate and departmental standard operating procedures

• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy

Qualifications:

Education, Experience and Certifications

• Education: bachelor’s degree from an accredited four-year college or university preferred

• 4+ years of relevant media planning experience required; 2+ years in a media planning role

• Demonstrated knowledge of both offline and online media and analytics

• Demonstrated experience with shopper marketing

• Demonstrated knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.

• Demonstrated understanding of media planning, negotiation, implementation, and performance analysis

• Experience writing and selling in proposals/plans for integrated media efforts