Senior Manager, Product Marketing
Senior Manager, Product Marketing
MediaRadar, Inc.
New York, NY
See who MediaRadar, Inc. has hired for this role
We are seeking a Senior Manager, Product Marketing. This person is an ambitious Product and Solutions Marketer obsessed with end-to-end product go-to-market strategy, consultative sales training and commercial enablement. We're looking for a forward-thinking product, marketing, and business strategy leader with proven abilities in successfully launching the products and services of an organization.
Location: Remote based in the US or Hybrid if based in NYC
What You'll Do:
Strategy and Development:
- Lead the development of product/solution packaging, positioning, buyer themes, product launch, and roadmap commercialization strategy
- Create and disseminate sales/commercial playbooks, including key collateral artifacts (e.g., pitch decks, solutions and buyer persona cheat sheets, battlecards)
- Develop solution/buyer/product training content across all commercial teams (SDRs, Solutions Engineers, Sales, Account Management) in collaboration with the Commercial Training and Enablement function
- Conduct competitive and marketing industry positioning, conquesting, and win/loss analysis
- Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies
- Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards
- Run point on all analyst and advertising industry association partnership and education strategies, including Forrester, Gartner, G2, Capterra, ANA, IAB, etc
What You've Done:
- Experience and Expertise:
- 7-10 years in a customer-facing product marketing role managing go-to-market, product and commercialization strategy, including packaging and positioning, industry thought leadership, and commercial enablement, learning, and development
- Extensive experience in marketing, media, data insights, and/or analytics space. SaaS Adtech and Martech experience preferred
- Deep subject matter expertise in the advertising and marketing industry, understanding the needs and challenges of advertisers (brands/agencies) and media owners (publishers) related to media mix, brand and creative strategy, data insights, and marketing analytics
- Skills:
- Actionable analytics skills to analyze market trends, competitive marketing strategies, and customer data to develop winning go-to-market programs, including product launches, content marketing, buyer-centric thought leadership, and demand generation campaigns
- Customer-centered and consultative style, with the ability to champion a customer-first and consultative-selling culture across the company
- Public-speaking and client-facing presentation experience strongly preferred
Benefits
In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:
- Medical, Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Gym Discounts
- Summer Fridays
This is a full-time exempt role with a base salary range of $150,000-$165,000, plus benefits. A final compensation offer will ultimately be based on the candidate's location, skill level and experience, and the Company's pay equity.
If you need assistance or an accommodation, you may contact us at HR@mediaradar.com
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Non-profit Organizations and Primary and Secondary Education
Referrals increase your chances of interviewing at MediaRadar, Inc. by 2x
See who you knowGet notified about new Senior Product Marketing Manager jobs in New York, NY.
Sign in to create job alertSimilar jobs
People also viewed
-
Brand Manager, Southern California
Brand Manager, Southern California
-
Associate Manager, Digital Marketing
Associate Manager, Digital Marketing
-
Associate Manager, Social Media & Influencer Marketing
Associate Manager, Social Media & Influencer Marketing
-
Director of Marketing
Director of Marketing
-
International Marketing Manager
International Marketing Manager
-
Associate Integrated Marketing Manager - Hennessy Prestige
Associate Integrated Marketing Manager - Hennessy Prestige
-
Retail Marketing Manager
Retail Marketing Manager
-
Consumer Product Marketing Manager
Consumer Product Marketing Manager
-
Brand Activation Manager
Brand Activation Manager
-
Brand Marketing Director
Brand Marketing Director
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More