Regional Sales Manager, Northeast

About Liquid Death

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

About The Job

This position is responsible for the Northeast (NY, MA, CT, RI, NH, VT, ME ) and the ideal candidate resides in New York, Massachusetts or the defined market.

The Regional Sales Manager is responsible for new business and revenue generation, setting direction & managing execution of sales plans, and overseeing all sales and distribution activities within their assigned region.

Responsibilities

• Team Management: Lead, coach, and develop a team of Field Sales Managers and District Sales Managers to drive and execute regional sales strategies to meet revenue targets. Manage expectations with direct reports to ensure they are meeting KPI objectives and performing all the functions associated with the role. Monthly 1-on-1 check in meetings in support of performance management and gaps.
• Distributor Partner Management: Execute all aspects of the annual sales plan with the distributor network. Develop relationships with Senior Level distributor partners (DP), systems to benchmark and establish clear expectations for DP performance, lead Monthly/Quarterly Business Reviews with DP’s to drive KPI’s/brand revenue goals, and analyze the distributor structure & making recommendations to the DP. Drive alignment, track and manage expectations to meet On & Off Premise, Chain & Independent objectives, to include, INBI, Programming, ABP KPI’s, etc.
• Analyze market trends, identify growth opportunities, collaborate with other departments to ensure alignment of sales efforts with overall company objectives.
• P&L Management: Create accurate and timely sales forecasts, progress of spending and profitability against targets.
• Distributor order and inventory management to support ABP, market needs and revenue forecast. Effectively manage A&P and T&E budgets.
• Drive and manage revenue targets with key regional accounts and high value independent accounts. Initiate and build retail programs locally that support company objectives to enhance and drive new business opportunities.
• Travel 50%+ of the time.
  
  

Knowledge, Skills, & Experience

Education & Experience:

• 5-7 years of experience in CPG sales with 3+ years progressing in sales distribution leadership roles
• Strong distributor management skills; outstanding sales & distribution management experience & achievement
• Setting, tracking & measuring KPI’s; Measuring progress vs plan
  
  

Essential Knowledge, Skills & Abilities

• Proficient in Microsoft Excel & PowerPoint, VIP, Karma, Power BI, Nielsen, IRI data
• Proficient in VIP/Karma, Neilson, IRI
• Valid driver's license
• Clean Motor Vehicle Record (MVR) with no major violations
• Strong Leadership skills to provide mentoring, training & performance management
• Strong business acumen in planning, analyzing, and market strategy
• Financial, analytical, mathematical problem-solving skills
• Excellent presentation skills - both written and verbal
• Working knowledge and experience with Key Account Management
• Excellent negotiator & influencer
• Entrepreneurial, solution-oriented, strategic mindset to take initiative and consult with DP’s in joint
  
  

Physical Demands

• Able to travel 50%+
• Ability to walk, sit, and stand for long periods of time
• Ability to carry equipment and product up to 50lbs
  
  

The typical salary range for this position is : $106k - $130k.

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.