Global Product Marketing Manager, SMB Ecommerce & Core Ads

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Global Monetization Product & Tech team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small and medium businesses (SMBs) adopt the right ads solutions to grow their business on TikTok. This role will be a part of the SMB Growth team, a function that supports product market fit for SMBs, and is responsible for go-to-market (GTM) strategy in partnership with sales and marketing.

This role will act as "COO" of the SMB e-commerce solutions, and lead a broad set of efforts including determining and improving product market fit for SMB advertisers, and driving product and best practices adoption and building product GTM strategy. Ability to thrive and drive results in ambiguous and fast paced environment, use strong analytical and customer insights to prioritize and push for product improvements, and have strong sense of ownership to proactively root cause product issues and drive improvements are key skills.

Responsibilities
- Be the expert of SMB e-commerce customers and their needs through qualitative customer feedback, quantitative analysis, and proactive industry research.
- Be the expert of current and upcoming e-commerce related ads product solutions. Partner with product and SMB Growth teams to identify, root cause, and drive progress in top product gap areas to improve product fit and SMB advertiser performance on TikTok.
- Identify top product features and best practice recommendations that would improve SMB's advertising performance, and partner with regional PMMs, SMB Growth teams, regional marketing to drive adoption of those recommendations
- Build holistic e-commerce GTM strategy and positioning for SMBs across current and upcoming product solutions for commerce advertisers. Partner with product GTM and marketing teams to turn the strategy into sales playbooks, and customer-facing content connecting product features into customer benefits.

Qualifications

- 7+ years in product marketing and operations, product strategy, or equivalent function. Experience in a start up environment is a plus.
- Experience doing product deep-dives proactively through data analysis and customer insights to identify product gaps, and working with product teams to drive product improvements.
- Experience connecting product benefits with customer needs, and building GTM plans and content to drive product adoption.
- Strong problem solving mindset. The ability to make prompt decisions in a fast paced, ambiguous environment, and proactively influence cross functional teams to push for progress and achieve business results is a must.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $244160 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​