Digital Marketing Coordinator (E-Commerce)

Digital Marketing Specialist

HAPPY DAD HARD SELTZER

Position Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist to spearhead our e-commerce marketing efforts. The ideal candidate will be proficient in Email and SMS marketing using platforms such as Klaviyo and other SMS platforms, adept at creating engaging funnels and retargeting campaigns. Additionally, expertise in managing Social Media Ads on platforms like Instagram and Facebook to create and manage ad campaigns is essential.

Key Responsibilities:

• Email and SMS Marketing:
• Develop and execute comprehensive Email and SMS marketing strategies using platforms such as Klaviyo and other SMS platforms.
• Design and implement automated email and SMS campaigns to nurture leads, drive engagement, and increase conversions.
• Analyze campaign performance metrics and optimize strategies for improved results.
• Stay updated on industry trends and best practices to enhance Email and SMS marketing efforts continually.
• Funnel Creation and Retargeting Campaigns:
• Build effective marketing funnels to guide prospects through the customer journey.
• Develop retargeting campaigns to re-engage and convert leads across various digital channels.
• Utilize data-driven insights to refine funnels and retargeting strategies for maximum effectiveness.
• Social Media Ads:
• Plan, execute, and manage Social Media Ad campaigns on platforms such as Instagram and Facebook.
• Create compelling ad creatives and copy to resonate with target audiences.
• Monitor ad performance, conduct A/B testing, and optimize campaigns to drive desired outcomes.
• Collaborate with the creative team to ensure ad content aligns with brand messaging and objectives.

Qualifications:

• Proven experience 2 years in digital marketing, with a focus on Email and SMS marketing, funnel creation, retargeting campaigns, and Social Media Ads (Meta).
• Proficiency in using Email marketing platforms like Klaviyo and other SMS platforms.
• Excellent written and verbal communication skills.

Happy Dad Hard Seltzer is an easy-to-drink, low carbonation, refreshing hard seltzer and hard tea in a traditional can. The Company is headquartered in Orange County, California.

To find Happy Dad Hard Seltzer near you, please visit https://www.happydad.com or learn more at @happydad on Instagram, TikTok and Twitter or @drinkhappydad on Facebook.

Job Type: Full-time

Pay: $70,000- $80,000 annually

Benefits:

• PTO
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Plans