VP, Corporate & Financial PR
VP, Corporate & Financial PR
Fifth Third Bank
Cincinnati, OH
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The VP, Corporate & Financial PR will promote Fifth Third Bank’s strategy and leadership and protect and defend the Bank’s reputation. This individual will focus on proactive and reactive media relations for corporate and financial matters, crisis and issues preparedness and management, thought leadership and special projects. This role requires the ability to think strategically at a high level and get deep into the details. The role reports directly to the Head of Corporate Communications.
Essential Duties And Responsibilities
- Identify the course of action that efficiently balances strategy and execution, collaborate to implement solutions, and focus on delivering effective communications solutions that elevate the Corporate Communications function. Seek to understand and navigate every situation to realize the best outcome for the company.
- Proactive media relations: build comprehensive PR plans and identify opportunities to build awareness of the Bank’s strategy, objectives and leadership with earned media coverage.
- Reactive media relations: protect and defend the Bank’s reputation by navigating complex situations.
- This role will focus on strategic PR for corporate matters, financial matters and key corporate functions.
- Build and maintain relationships with key reporters across top tier and trade publications, including print and broadcast media.
- Crisis communications: prepare materials and implement strategies to manage a crisis. Always come with a recommendation and a proposed solution that puts the firm in a position of strength.
- Create and execute award nominations for key executives and projects to raise Fifth Third’s profile.
- Lead special projects as they arise, including but not limited to, acquisitions or divestitures, government shutdowns, natural disasters, litigation defense and other corporate matters requiring strategic communications support.
- Collaborate with leadership and peers to support business objectives, ensuring alignment with existing priorities and standard processes.
- Plan, edit, and create content for a variety of external communications channels, leadership presentations, newsletters, key messages / scripts, speeches, video, among other work products.
- Review and analyze available metrics/data to discover trends and make informed recommendations.
- Build and maintain cross-functional relationships across the company.
- Continually integrate new technology and best practices to increase impact and efficiency, internally and externally.
- Bachelors’ degree required. Experience in banking and/or financial services strongly preferred.
- 10+ years of experience in proactive and reactive media relations, corporate positioning, thought leadership, and social media.
- Excellent attention to detail, along with superb writing and editing skills for original content as well as rewriting and optimizing content.
- Ability to deliver against tight deadlines when they arise, resolve issues, and propose solutions in a fast-paced environment.
- Highly flexible; able to quickly respond to changing or unanticipated needs and mobilize cross-functional teams accordingly.
- Strategic problem solver who can look around corners to identify potential obstacles and design thoughtful, creative solutions.
- Bring order to chaos and get stuff done. Seek out constant improvement.
- Strong intellectual ability and presence that earns the respect and attention of key internal partners, balanced with a sense of humor.
LOCATION -- Cincinnati, Ohio 45202
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
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Seniority level
Executive -
Employment type
Full-time -
Job function
Other -
Industries
Financial Services
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