Senior Media Planner

Are you curious, with the ability to discover, learn, and gather data and information about the media landscape, various channels, and partners? Our client, a prestigious Swiss luxury retailer, is seeking a Senior Media Planner to join their team in NYC! The Senior Media Planner will lead various advertising initiatives to ensure the impact and success of the advertising strategy and key partnerships. Strong knowledge of the digital landscape and media partners is essential.

Portfolio Note: In order to be considered, must have 5+ years’ relevant advertising industry experience working for an agency. Success in this role will require strong analytical skills to support the Analytics Specialist in qualitative reporting. Experience in the media planning process, thoughtful leadership, and attention to detail are essential.

You Will:

• Ensure that execution of responsibilities and projects are led with subject matter expertise and thought leadership for Advertising and Partnership teams
• Ensure that budgets are followed and that budgeting decisions are made based on analysis and understanding
• Ensure that internal budgets across multiple media initiatives are managed in a way that guarantees all billing matches the budgets and that invoices are received and sent to finance
• Ensure that the brands strategic goals are supported through the execution of all Advertising activities across all media channels
• Ensure that all contextual environments considered are aligned with the brands initiatives and strategies
• Ensure that all media plans are properly evaluated and appropriate optimizations are considered
• Ensure the media planning process across linear TV, digital video, digital display and print including all relevant negotiations is handled with integrity and aligns with the brands strategy and vision
• Ensure that partnering agencies and vendors execute deliverables to the brands standard of excellence
• Ensure effective monitoring of all media executions to ensure KPIs are met or exceeded and plan summaries are complete
• Ensure effective communications with global teams and sponsoring team to ensure proper execution of contractual media elements
• Ensure effective communication with media community at all levels with integrity by projecting the highest level of professionalism in all discussions and meetings when discussing the brand
• Manage the team to ensure that all media plans are executed flawlessly and in a timely manner
• Offer strategic insights and understanding of the luxury marketplace, the brands position in it, and be able to offer creative and innovative solutions to the brands marketing initiatives
• Understand, interpret and be able to explain media metrics, KPIs and ROI
  
  

You Have:

• 5+ years’ relevant advertising industry experience working for an agency
• Strong knowledge of digital landscape and media partners
• Experience managing multiple budgets
• Curiosity and ability to discover, learn and gather data and information about the media landscape, various channels and partners
• Strong analytical skills to provide support for the team in strategic and qualitative reporting
• A strong understanding of the media planning process with attention to detail and strategic mindset
• The ability to work with multiple teams within the Advertising and Communications department
• Strong presentation skills
• Strong Excel and database knowledge
• Strong written and oral communications skills
• Relevant computer skills – Microsoft Outlook, Excel, and PowerPoint
• An understanding of the luxury advertising landscape is desired
  
  

Logistics:

• Projected Start Date: ASAP
• Fulltime position, 37.5 hours/week
• Onsite/offsite: Hybrid role in Manhattan
• Reports to: Director, Advertising
• Background Check needed? Yes
• Salary/Rate: $85-120K annually // DOE
  
  

Job #49417