LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
This range is provided by LaSalle Network. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$165,000.00/yr - $165,000.00/yr
Our client is a renowned CPG organization and one of the world's largest spirits producers. They are currently seeking a Senior Brand Manager in their NYC office. In this role, you will be responsible for leading cross-functional teams and external agencies to develop compelling plans that elevate this prestigious global portfolio of spirits. This role includes ownership of key regional and global projects, with the autonomy to drive major decisions.
Senior Brand Manager Responsibilities:
Develop and lead the national portfolio strategy on an exciting and prestigious portfolio, delivering compelling brand programs and experiences that elevate brand equity and meet annual KPIs on volume/sales/profit growth objectives
Lead brand building efforts for the spirits portfolio, sharpening the regional strategy and elevating brand experiences to build and strengthen strong consumer connections
Deliver market-relevant insights to Global brand teams to drive strategic alignment and portfolio optimization further
Analyze key business metrics (brand equity, consumer sentiment, distribution, velocity, profitability, pricing, etc.). Prepare analysis and make recommendations for action
Complete detailed budget management and forecasting, working closely with finance partners to actively and accurately monitor ROI and spending based on critical brand and business objectives based on brand and portfolio objectives
Lead strategic and annual brand planning
Senior Brand Manager Requirements:
4+ years of consumer marketing experience within CPG or luxury/premium goods or spirits
Proven ability to execute with excellence on brand objectives with a passion to continuously learn and improve
Self-starter with an ability to handle many priorities at once, manage through ambiguity in a new strategic role within the organization
Experience leading a portfolio of brands as a local lead in a Global organization
Proven ability to analyze and diagnose brand and market performance
Experience working in or with commercial sales or field marketing is a plus
Experience with the beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer and other wholesale-distributed products)
If you are interested in the Senior Brand Manager position and meet the above requirements, please apply today!
Thank you,
Stephanie Moncada Principal LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Food and Beverage Services and Beverage Manufacturing
Referrals increase your chances of interviewing at LaSalle Network by 2x