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Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.
Krispy Kreme’s Marketing Coordinator, DFD & Equity is a key contributor to Krispy Kreme’s DFD (Delivered Fresh Daily) & Equity businesses. This role is responsible for partnering with the Brand Manager to develop and execute brand strategies that drive Core Delivered Fresh Daily growth; specifically providing support and expertise in the areas of core campaign development, shopper marketing and eCommerce development.
A TASTE OF WHAT YOU WILL BE DOING:
Core Product Offering:
Lead implementation of creative marketing opportunities to support core DFD products
Develop and execute core product marketing communication plans, inclusive of in-store signage, packaging and other materials
Support product display strategy and improvements, including owning the design and execution of various in-store displays.
Shopper Marketing:
Support DFD shopper marketing strategy for our top retailers to educate and drive trial of DFD business line
Manage shopper marketing vendor relationships, serving as liaison to ensure effective and efficient translation of strategy into execution.
Own and manage DFD retailer creative playbook guide while also supporting creative requests from retailers
Support DFD media strategy and development in partnership with Media Manager
eCommerce Strategy:
Own, optimize and execute our eCommerce strategy for our core DFD products
Manage and own the relationship with our eCommerce syndication partner
Innovate ways to grow our brand in the eCommerce space past core content
Cross-Functional Business Needs:
Provide project management and organizational support to key team initiatives, including (but not limited to) customer marketing activations, DFD business needs, and critical projects.
Serve as a liaison with agency, retailer, and cross-functional partners to ensure effective and efficient translation of marketing strategies into activation plans
YOUR RECIPE FOR SUCCESS:
Bachelor’s Degree or equivalent experience in marketing, communications, or related field.
1-3 years of hands-on experience with CPG, QSR or other brands.
Ability to support and maintain positive and effective relationships with marketing team, other internal departments, and outside agency(s).
Ability to effectively multi-task, manage numerous projects and adapting to shifting priorities.
Project management skills with the ability to translate large, complex projects into thoughtful, thorough, and actionable plans.
Ability to work as a self-starter and problem-solver.
Strong command of Microsoft Office products
BENEFITS:
Comprehensive benefits (medical, vision, and dental insurance)
Employee discount program
401K plan
PTO and “dream” days
Company events
Education Reimbursement
Adoption Assistance
Life Insurance
FSA/HSA Plans
Pet Insurance
Learn more at www.kkbenefits.com
WHY KRISPY KREME?
At Krispy Kreme, we focus on:
Loving People:
Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
Loving Communities:
At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
Loving Planet:
We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
We are working on reducing food waste through donation efforts, animal feed, and composting programs
Krispy Kreme is an Equal Opportunity Employer:
At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Services
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