Paid Search Strategist

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.

Your Role:

As a Paid Search Strategist, you will be responsible for developing, implementing, tracking and optimizing PPC campaigns across various digital channels on behalf of Blue Wheel for our clients. Using your expert, up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. This person will work collaboratively with the account Paid Search Specialist, internal account stakeholders along with the Paid Search Manager to craft and execute powerful marketing strategies.

In the 1st month, you will…

• Immerse yourself in BW’s culture, team and digital marketing philosophy
• Establish and cultivate positive relationships with key account stakeholders
• Take a deep dive into the assigned client’s business needs and objectives
• Create ads and review search terms for your assigned clients based on insights from the account
  
  
  

Sharpen your skills in Month 2 by…

• Relying on your experience to begin to create Google & Bing campaigns from the ground up
• Optimizing the aforementioned campaigns to improve key performance metrics
• Learning how to budget your client’s Facebook & Instagram campaigns based on performance and key flight dates
• Contributing to client’s Competitive Analyses alongside the Paid Search team
  
  
  

Execute in Month 3 by...

• Developing, coordinating and often implementing paid search strategies across channels including Google, Bing, Criteo, YouTube and more
• Owning the conversation surrounding paid search on client calls
• Contributing to both new and existing client strategies and bringing innovative ideas to the table
  
  
  

Desired Skills & Experience

• 2 years+ experience running paid search campaigns, with proven results within the e-commerce space
• 2 years + experience in an agency environment preferred
• Proficient in Microsoft Office Suite; Experience with Adobe Creative Suite preferred
• The smallest detail is your favorite detail! -- Self-driven with the ability to work independentlyIs able to complete tasks and delivered results in a fast-paced, deadline-oriented environment
• Creativity and experience bringing new platforms and ideas to fruition
• Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations
• Exceptional writing, editing, and proofreading skills preferred
• Marin/Kenshoo/Search360 experience