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We are seeking a Growth Marketing Specialist to support and expand our performance marketing program. The ideal candidate will have experience in digital marketing, a data-driven mindset, and a strong understanding of various digital marketing channels. This role will report to the Director of Growth and collaborate with an external growth marketing agency to manage and optimize our media campaigns.
The Growth Marketing Specialist will accomplish all of this while living out Fellowship Thinking, our leadership principles:
This is a hybrid role with Tuesdays and Thursdays required in the office in San Francisco. Please note this position is required to be based in the Bay Area.
Responsibilities:
Plan, execute, and optimize performance marketing campaigns across paid social and display channels (Meta, Pinterest, Criteo) in collaboration with a growth marketing agency.
Work closely with the creative team and the external agency to deploy compelling ad creatives and copy.
Analyze the performance of creative assets and provide data-driven recommendations to the creative team and the agency.
Develop a creative testing and review process to build feedback loops between creative performance and development for better iteration.
Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Conduct A/B testing to identify the most effective strategies and tactics.
Develop and implement strategies to drive traffic and conversions through paid media.
Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies remain cutting-edge.
Participate in brainstorming sessions to generate new ideas for growth and customer acquisition.
Required Experience:
Bachelor's degree in Marketing, Business, or a related field.
2-4 years of experience in digital marketing, preferably in a performance marketing or growth marketing role.
Strong analytical skills and proficiency in using tools such as Google Analytics, Excel, and marketing automation platforms.
Experience with A/B testing and data-driven decision-making.
Excellent communication and collaboration skills.
Highly organized with the ability to manage multiple projects simultaneously.
Passionate about marketing and staying ahead of industry trends.
Benefits:
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment
Medical/dental/vision insurance
Better Yourself Wellness credit & Better Your Community donation matching
Monthly Fitness Stipend
Summer Fridays
Paid Parental Leave
Generous discount on Fellow products
Best coffee anywhere
Salary Range: $95,000-$115,000
Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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