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This job is with JLL, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Responsibilities
Implement Adobe Analytics and/or Google Analytics across multiple websites and platforms
Analyze web traffic and site behavior to derive customer and business insights to support business decisions and deliver on the improved website experience
Perform in-depth analysis by collecting and analyzing data such as website traffic, page views, and site visit durations across marketing channels/sources
Build dashboards to measure, track and interpret website KPIs and identify deviations from objectives
Maintain and support web data integrity; ensure that all jll.com analytical packages are correctly configured to provide robust metrics and insights
Collaborate with data analytics team to develop reporting dashboards that track marketing KPIs and revenue attribution and build a deeper understanding of visitor behavior to optimize the conversion funnel
Create and manage the tag implementation process end to end using GTM or Adobe Launch, coordinating tagging for new site content and functionality and tracking parameter implementations
Proactively identify opportunities for segmentation and site analysis
Manage measurement design, set up, and evaluation of A/B and multivariate testing
Work with marketing and UX teams to A/B test alternative content and/or design concepts to drive web conversions
Collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company's sites
Deep dive on customer journeys to extract insights on how the website and content is performing, and recommend testing or optimization opportunities
Perform ad hoc analysis to answer strategic business questions
Identify opportunities to teach stakeholders basic analytics to educate and empower users
Qualifications
Must have a minimum of 5-7 years' experience in marketing and 3+ years' experience in web development and analytics in a B2B or real estate company (or similar agency experience)
Experience with Google Analytics, Adobe Analytics, Google Tag Manager and Adobe Launch, certification a plus
Experience in designing and authoring reports/dashboards using Looker/Google Data Studio or Adobe Analytics, Power BI, Tableau
Strong analytical skills and in-depth understanding of B2B web metrics and KPIs
Experience with various CMS/digital experience platforms such as Adobe Experience Manager and Wordpress
Strong understanding of full marketing tech stack including marketing automation, chat/conversational AI and ABM systems
Experience with conversion rate optimization (CRO) for websites and A/B tests.
Competency working with Python and SQL
Advanced Excel and PowerPoint skills
Advanced Skillset
Experience with Data Bricks and Azure a plus
Experience with PowerBi or Tableau a plus
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Real Estate
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