Director, Customer Lifecycle Marketing Strategy | Remote

Team Lifeway is seeking the Director, Customer Lifecycle Marketing Strategy who will own the customer engagement and lifecycle strategy, along with its execution .

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

About

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

Responsibilities

• Leads a collaborative and cross-functional team in delivering a world -class customer engagement and lifecycle experience
• Be the internal champion for the needs of the churches we serve
• Develops and continually improve the lifecycle stages and lead score model in collaboration with key stakeholders
• Develops top-of-funnel, cross-channel content campaigns
• Determines the best nurture strategy and ideal brand touchpoints for each persona, segment, etc.
• Drives conversion, increasing customer loyalty and lifetime value through customer engagement, and sheer delight
• Owns SEO strategy and content creation (including gated lead magnets) to drive new traffic through search
• Builds a culture of testing, iteration, and continual optimization
• Travel, including occassionally overnight
  
  

Qualifications

Education

Bachelor's degree, Required

MBA Strategy, Marketing, or similar strongly preferred

Experience / Skills Required

• Live out Lifeway’s mission and values , showing deep commitment to Kingdom work
• 10+ years experience with inbound, content, and/or lifecycle marketing
• 8+ years experience leading a team
• 5+ data-informed marketing background managing top-of-funnel engagement campaigns
• 3+ SEO strategy, and content marketing/nurture programs that span the entire customer journey
• 5+ years experience in SaaS and/or serving church customer needs
• Advanced understanding of church polity across Christian denominations
• Advanced understanding of the Christian content market and its customers
• Strong operational and analytical skills
• Excellent oral and written communication skills.
• Excellent presentation skills both externally and internally
  
  

Member or attending an evangelical Christian church

Experience / Skills Preferred

• Church staff experience, strongly preferred