Senior Strategist - Brand/Comms Hybrid

We are looking for a talented Senior Strategist with a hybrid focus on Brand and Comms planning to join our fast-growing Zulu Alpha Kilo NY team.

The best planners today naturally flex between brand and communication strategy to inspire breakthrough, effective creative work. They know that a big idea today is only as powerful as how it shows up, and that creative magic lies at the intersection of left & right brain thinking.

In this role, you will be an engine of creative inspiration and comms clarity on a major travel account as well as new business efforts. It is a great opportunity for a self-starter who wants to make a bigger impact at an independent shop, and stretch their skill set.

KEY RESPONSIBILITIES:

• Translate a client brief into an inspiring strategy that can bear creative fruit across multiple channels, cultural moments and audience mindsets
• Develop razor-sharp comms approaches, rooted in consumer insights, that put messaging, channel and rollout thinking into clear and actionable focus
• Own cultural, consumer, competitive and category analysis to uncover interesting opportunities on an ongoing basis – with a focus on modern marketing channels
• Operate independently. Can act as lead strategist on small to mid-size projects, and/or as the key contributor partnering with Group Strategy Director on bigger priorities
• Craft clear and compelling strategic arguments, with sound logic and evidence
• Guide optimization of creative assets based on research and channel learnings
• Use new & inspiring methods to excite creative teams, unlocking creative potential in tactics big and small that take advantage of both traditional and digital channels
• Instill client confidence in a particular creative strategy and/or comms approach
• Drive collaboration between creative and media; lead conversations with media agency
• Identify opportunities to constantly improve the quality of thinking for our clients

QUALIFICATIONS:

• Right/Left Brain Thinker and Inspiration Engine
• 4-7 years as Strategic Planner at a Creative Agency, with exposure to Comms & Brand
• Creatively-led. Loves translating big ideas into creative opportunities big and small
• Concise and engaging written and verbal skills. Strong at deck and framework craft
• Resourceful, excited by constraints of any given assignment
• NYC-based (Flex In-Office Policy)

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

We appreciate your interest in joining Zulu Alpha Kilo. When applicable, please include a link to your portfolio with your application. Although all applications are reviewed, only those selected for interviews will be contacted.