Advertising Specialist

Location: New York (Hybrid Schedule)

Salary Range: $63,000 - $66,000; Annually

Planet Interactive's luxury retail client is seeking an Advertising Specialist with at least 1 year of working experience in advertising, with a strong focus on digital platforms for a direct-hire position starting in July 2024.

Advertising Specialist Responsibilities:

• Management of company media planning tool (MPT)
• Inputting campaign media plans and creative rotations into database
• Assisting in reporting data out of MPT database
• Ensuring all media plans and copy rotations are submitted and validated in a timely manner
• Monitoring all media plans
• Ensure digital assets are running as planned and that contextual environment is brand safe/appropriate upon launch and throughout flight
• Ensure digital media tags are firing correctly
• Ensure accuracy of all creative rotations across all media inclusive of print, TV, digital and OOH media
• Media plan execution
• Reviewing and submitting all TV traffic for networks
• Checking digital preview links
• Issuing Insertion orders to all direct vendors/partners (OOH, print, digital, audio, cinema)
• Liaising with digital vendors to receive and confirm accuracy of digital user journey documents
• Ordering creative materials and communicating with creative agency to ensure timely delivery of materials
• Ensure all campaign reporting is received in a timely manner directly from vendors
• Liaising with media vendors to set up informational meetings and providing thoughtful analysis of application to the brand
• Updating internal tracking spreadsheets pertaining to print, digital and TV media plans.
• Performing administrative tasks such as scheduling meetings and updating internal contact lists

Advertising Specialist Qualifications:

• 1+ years’ experience working in media and media planning
• Strong written and oral communications skills.
• Relevant computer skills – Microsoft outlook, Excel, and PowerPoint
• Strong organizational and interpersonal skills
• Ability to manage time and multiple projects effectively Excellent attention to detail