Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator

Location: Los Angeles 90013

About Us: 

We are an emerging  brand in the smoking accessories market, dedicated to offering top-notch products. We pride ourselves on merging high quality with striking design, ensuring we meet the discerning tastes of the cannabis community. As a rapidly growing brand, we're excited about the future and eager to bring passionate individuals on board.

Overview:

Weeday seeks a full-time Digital Marketer to boost our online presence and engagement. Responsibilities include managing social media, planning campaigns, driving e-commerce traffic, and fostering collaborations. Key goals: increase Instagram followers, organic traffic, and email marketing revenue. Ideal candidates are data-driven, analytical, and creative. Join us to elevate Weeday's digital impact.

This is a full-time position based in our headquarters in Downtown LA, with a hybrid work schedule of 3-4 office days per week.

Key Responsibilities:

• Assist in launching effective digital marketing campaigns across paid ads, social media, email, and affiliate marketing, contributing ideas and managing the process from concept to execution.
• Help strategically plan marketing strategies that adapt to changing inventory positions and brand initiatives.
• Communicate with all parties involved to execute campaigns, plan postings, and ensure timely updates.
• Distribute content across all digital channels based on the calendar and manage social media to engage with followers and partners.
• Keep up with digital trends in the cannabis industry, implementing effective strategies like viral social media content.
• Conduct research and analysis of market trends, collected data, and customer feedback, while maintaining relationships with collaborators (influencers, brands, artists).
• Assist in managing company website content and SEO strategies, including the creation of copy, photography, and video, and coordinate updates with the Operations team.
• Create and manage blog and email content to support marketing efforts.

Qualifications

• 1+ years of overall marketing experience, with strong knowledge of digital marketing
• Knowledge and interest in cannabis industry
• Great organizational skills
• Strong analytical and data-driven mindset
• Experience with market research and competitor analysis
• Comfort and adaptability to work individually, as well as in team settings
• Strong proficiency in Google Workspace & Adobe suites
• Comfort with working in a fast-paced environment

Benefits

• Contractor to Employee 
• Employees receive Health Insurance
• Employee discount
• Growth opportunities