Account Executive, Earned & Influencer

We are seeking an Account Executive with earned media and influencer marketing to join our beauty team. This role is based in the NY office (hybrid). The Account Executive serves as one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and has an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development, influencer/talent seeding, event coordination and execution. He/she must also have strong research, writing, and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner. Travel required.

Primary Responsibilities

Client

• Work with clients on tactical programs
• Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
• Participate in client meetings and presentations
• Provide basic client counsel
• Oversee maintenance of client product/inventory closet
  
  
  

Media

• Monitor media outlets for coverage of client news and competitor developments
• Help to track and maintain media placements
• Draft media relations materials including press releases, fact sheets, bios, FAQs, etc.
• Generate story ideas and topic angles
• Understand industry issues that directly and indirectly affect the client
• Understand clients’ media objectives/priorities; identify and pitch appropriate outlets
• Counsel clients and provide feedback
• Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
• Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
• Manage external vendors
• Has base knowledge of social media trends, brand activity and relationship to PR
  
  
  

Influencer/Talent

• Support partnerships with talent/talent agents from negotiation/contract phase through campaign completion, including liaising with talent and client(s) on content approvals
• Work with legal to create and execute influencer contracts
• Foster relationships with digital influencers for paid partnerships and earned social coverage
• Create and manage influencer database
• Execute influencer mailers
  
  
  

Writing

• Develop proposals, releases, customer profiles, and other press materials
• Proof and edit client related documents as needed
• Compose basic media plans and contribute to the plan development process
• Draft program recaps and reports
  
  
  

Event Cooridination & Execution

• Research vendors and make selections based on fit, quality and cost
• Book venues, schedule talent/guests, draft and finalize contracts, and lock down day-to-day logistics
• Develop content for event materials and work with creative team to produce
• Handle day-to-day administration of events and programs, including catering, travel planning, gifting vendor monitoring, RSVP tracking, etc.
  
  
  

Qualifications

Education

Bachelor’s Degree

Professional Experience

2 years related professional experience

Success Factors

• Strong oral and written business communication skills
• Proven media skills with strong relevant media contacts
• Demonstrates potential to lead projects and interact with clients
• Can anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency’s success as well as personal career
• Desire to pursue learning and self development; participates in required and voluntary professional development programs.
• Consistently meets deadlines
• Attentive to detail and quality
• Solves problems
  
  
  

Salary: $55,000-$63,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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