North America Product Marketing Manager, SMB Advertising

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. 
Join us.

TikTok is seeking an experienced product marketing professional with a background in media & advertising to lead go-to-market of our advertising solutions and drive product adoption across multiple different customer segments across our small to medium sized customers, across all verticals. As part of the SMB Growth team, this role involves close collaboration with multiple in-market sales team, global product marketing, business marketing, and operations teams in a high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert for our ads platform and ecosystem/customers are key skills. Candidates must have experienced working with media products in a product marketing capacity and be familiar with digital marketing.

Responsibilities:
- Define the SMB North America go-to-market strategy for TikTok's ever-evolving ads products.
- Partner with a range of cross-functional teams including Solutions Engineering, Marketing Sciences, Marketing and Strategy teams to ensure flawless execution against this strategy.
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
- Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Analyze and summarize product gaps and pain points to recommend product enhancements.
- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
- Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

Qualifications

Qualifications
- BA/BS degree or above with 3-5+ years' experience working within AdTech industry with product marketing responsibilities.
- Understanding of commerce-related business models, with focus on small- and media businesses
- Experience working with product teams and influencing the product roadmap with advertising products
- Experience in the ad tech or internet industry, with experience in the commerce industry being a huge plus
- Experience driving end to end go-to-market planning and execution for advertising products.


Preferred Qualifications:
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills
- A commercial mindset with a history of delivering against stretch performance goals.
- Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $232644 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​