Principal Marketing Manager
Overview
Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns, is looking for a Principal Senior Marketing Manager for the Digital Media Performance Team. Intuit is recognized as one of the best companies to work for:
What you'll bring
Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns, is looking for a Principal Senior Marketing Manager for the Digital Media Performance Team. Intuit is recognized as one of the best companies to work for:
- #14 2023 Fortune100 best company to work for
- #22 in 2023 PEOPLE® Companies that Care
- #5 Fortune 2023 Best Workplaces in Technology
- #57 2023 Glassdoor's Best Places to Work
What you'll bring
- Digital Marketing expertise: you are a digital native and expert in driving outcomes, with focus in paid media who can inspire and drive a team to do the best work of their lives
- Demonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
- Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
- 7+ Years Paid Digital Media. Must have experience leading campaigns with high impact results.
- Minimal travel for industry networking, media, conferences, and related events
- Hybrid Role: 2-3 days in office/week
- Strategic Planning and Execution
- Proactive & Strategic Self-Starter
- Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
- Responsible for extreme ownership focused on Digital Media Channel performance outcomes to develop a marketing strategy that accelerates the growth of TurboTax against the market opportunity, key insights and fiscal year financial goals
- Partner with x-functional teams to ensure go-to-market and communications strategy alignment, plan delivery to forecast, and one-year marketing goals
- Work across Media Channels (Brand, Search, Comms) to outline our holistic media strategy and GTM plan including building out an integrated campaign plan, starting with strategy, developing a brief, and working on executing and measuring performance
- Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models
- Collaboration and Influence
- Ability to influence & partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward
- Partner with our earned, owned and paid channel teams to deliver on data-driven campaign decisions
- Ensure all key stakeholder inputs and recommendations are included in media plans, optimizations and reflected in various share-outs with senior leadership
- Analytical and Data-Driven Decision Making
- Highly-analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
- Partner with analytics and finance to support performance forecasting and results attribution
- Rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategies
- Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization
- Operational Excellence and Ownership
- Accountable for agency deployment of media plans, providing guidance on targeting, spend allocation, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated, and actioned
- Responsible for ownership of the Digital Media Team playbooks to ensure team and agency stakeholders understand and execute media plans, related tech, ongoing test plans, learnings and implications
- Provide ongoing support across Digital Media, and related work. This includes, but is not limited to, assisting in driving projects in x-team coordination, campaign launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies
- Continuous Improvement and Innovation
- Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes
- Embrace failures and sustain long-term goals to drive innovation through speed
- Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
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