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VISTA Assignment: Non-Profit Development (Recruitment)
(Compton, CA)
YouthBuild VISTA Goal: To increase the number of YouthBuild students advancing academically, earning a high school diploma or equivalency, succeeding in college, and or gaining employment.
The objective of VISTA Assignment: Our program requires assistance in raising awareness so that more young people and programs that serve them will be exposed to the opportunities available at Compton YouthBuild.
Activity 1: Conduct a Needs Assessment
Step 1: Identify recruitment goals and set recruitment benchmarks and a timeline
Step 2: Conduct research to identify and document recruitment trends over the past few years.
Step 3: Develop and conduct a survey of staff and members to identify best practices and challenges related to recent recruitment efforts.
Step 4: Assess current opportunities and identify needs in order to meet recruitment goals and benchmarks established in Step 1 (if necessary, revise these goals).
Step 5: Document research and analysis into a final recruitment needs assessment.
Step 6: Collect and review best practices from YouthBuild USA (YBUSA) website and YouthBuild (YB) programs throughout the country focusing on recruitment strategies.
Step 7: Assist staff in the design of recruitment flyers, brochures, and marketing materials for recruitment
Outcomes
Gain a deeper understanding of the role within all program departments.
A ‘Recruitment Needs Assessment for the organization.
Research binder that includes recruitment trends.
Staff/Member Best Practices Survey.
Gain a deeper understanding of YouthBuild USA recruitment strategies.
Activity 2: Develop Recruitment Partnerships
Step 1: Research and assess current and potential partners. Research the history and background of current and potential partners.
Step 2: Create a “map of partners”, summarizing history, and how the partnership could benefit recruitment efforts.
Step 3: Create a strategy to deepen current partnerships and initiate new partnerships:
Identify the appropriate staff and faculty to engage
Outline the benefits YouthBuild has to offer to the postsecondary institution partner.
Develop a set of questions and agenda items for the prospective partner.
Step 5: Assess the needs of the YouthBuild program and the partnering organization, and identify activities or services that each program could provide to the other.
Step 6: Involve relevant program staff and identify staff who will be responsible for executing the work required for the partnership to develop.
Outcomes
Gain an understanding of current and potential partnerships.
Create a “Map of Partners” binder.
Create a strategic plan to deepen current partnerships and initiate new ones.
Activity 3: Create, design, and evaluate communication materials
Step 1: Create a recruitment calendar, working backward to identify key dates, deadlines, and benchmarks.
Step 2: Create print materials to be used for recruitment efforts.
Step 3: Evaluate the effectiveness of social media and print materials. Write an evaluative report.
Step 4: Design and manage a social media recruitment strategy covering Facebook, Twitter, Snapchat, Instagram, etc. Work closely with Fund Development VISTA to ensure there are no conflicting messages.
Outcomes
Create a “Recruitment Calendar”.
Create updated marketing materials.
Provide a “Social Media Evaluation”.
Assist in designing and implementing a Social Media Recruitment Strategy.
Activity 4: Plan and Coordinate Recruitment Events
Step 1: Identify the target audience for the event and design an event according to the interests/ needs of that group (young people, parents, partners).
Step 2: Create a survey to gather input and feedback from staff regarding possible events.
Step 3: Collaborate with Executive Directors to identify a date and time for the event.
Step 4: Draft a budget and agenda for the event.
Step 5: Write an evaluative report documenting the steps taken to implement the event and identify successes and future opportunities.
Outcomes
Plan and Execute a Recruitment event.
Conduct “Event Survey”.
Create an Event Budget and items needed list.
Provide an event “Evaluation Report”.
Capacity Building Products To Be Developed
Creation of a Social Media Recruitment Campaign Strategy Plan
Develop Recruitment and Referral Plans for Community-Based Organizations
Development of a Recruitment Plan for all targeted programs
Seniority level
Internship
Employment type
Full-time
Job function
Administrative
Industries
Non-profit Organizations
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