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The Publisher Direct Manager will be responsible for partnering with our media vendors, media agencies and internal cross-functional teams including brand, creative, corporate comms, experiential and finance to create and execute impactful Paid Media plans that deliver a custom, connected experience along the consumer decision journey. They will manage the execution and support of our Upper to mid funnel Paid Media programs with direct partners, with a focus on custom and editorial content that extends the brand voice in disruptive and innovative ways.
Responsibilities
Manage all aspects of the day-to-day activation of direct publisher relationships, including campaign strategy, performance optimization, asset handoff, sampling requests and budget monitoring
Provide strategic and tactical recommendations during media planning to support full 360 campaigns
Work with cross-functional teams (Brand Marketing, Integrated Marketing, Creative, Corporate Comms, and Finance)
Evaluate new and existing vendors and provide POV’s on their offerings
Demonstrate proactivity in providing meaningful optimization recommendations and provide timely updates/answers to short notice requests
Partner closely with creative and brand marketing teams to ensure brand representation in custom content is an accurate representation of the e.l.f. brand
ADMINISTRATIVE
Manage media billing for direct partners
Work in tandem with co manager(s) and associate director on team to own monthly reconciliation of media accruals vs. actual expenses that come in
MEASUREMENT & REPORTING
Integrate campaign highlights with direct partners into weekly and monthly IMC reports
Effectively track and evaluate media performance, work to establish, and compare to benchmarks
Collect and organize proof of performance materials (screen shots, links to edit etc.)
Skills
Ability to think creatively, build compelling, fresh ideas with a discerning brand eye
Ability to demonstrate critical thinking and problem-solving skills
Strong reporting analytical skills, both quantitative and qualitative, with strong attention to detail
Ability to synthesize complex ideas into actionable recommendations for senior executives
Intermediate level in Microsoft Excel
Able to work in fast-paced, start-up environment and changing environment, while also demonstrating calm under pressure
Self-starter who doesn’t need constant supervision or direction
Requirements
BA or BS required
3-5 years of experience in media investment or media planning - agency side or publisher direct
Experience in executing custom content programs and editorial sponsorships
Understanding of paid media trafficking and tagging needs
Excellent communication, time management and organizational skills, deadline driven
Experience working cross-functionally with different teams across an organization
Comfortable working in a collaborative manner and a highly creative out-of-the-box thinker
Seniority level
Not Applicable
Employment type
Contract
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
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