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About the Role: Geek Powered Studios is seeking a multifaceted and innovative Paid Media Manager to join our team. This senior-level position requires a proactive individual who excels in optimizing digital ad campaigns across multiple platforms. You’ll be tasked with developing and implementing strategies, researching, analyzing, and optimizing client campaigns while measuring and reporting on all KPIs.
Our ideal candidate will approach this role with the mindset that KPIs are more than just numbers – they represent our clients' livelihoods.
Key Responsibilities:
Client Communication & Reporting:
Oversee day-to-day management, analysis, and optimization of clients paid accounts
Actively participate in client onboarding, monthly cadence calls, quarterly and year-end presentations, and other client communications as needed
Drive paid search account strategy, forecasting, and planning
Campaign Management:
Plan, develop, and execute paid search strategies and campaigns across multiple platforms such as Google, Bing, Simpli.fi, LinkedIn, Meta, Instagram, Pinterest, YouTube, TikTok, etc
Own the numbers and the results - manage campaign budgets on a daily basis and be responsible for CPA, conversion rate, volume, and ROAS
Create and execute successful keyword management, creative testing, and bidding strategies to achieve customer acquisition goals
Write compelling ad copy for paid media campaigns
Create and implement campaign A/B test experiments to identify optimal campaign settings
Provide campaign insights through keyword and competitor research, keyword testing, negative keyword management, script implementation
Maintain alignment and optimization between keywords, page content, and ad copy
Create ads and audiences based on funnel segmentation
Utilize best practices to manage campaign strategies, structure, and reporting
Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clients
Utilize reporting tools (Google Analytics, Agency Analytics, Optmyzr) to develop insights and action items to achieve clients’ goals
Conduct detailed SEM audits for campaign research
Stay informed with PPC and paid social industry best practices, new trends and technologies, and platform updates
Technical Expertise:
Utilize scripts for Google Ads to enhance campaign performance
Implement tracking and measurement plans, analyzing, and optimizing throughout the campaign lifecycle
Manage the infrastructure elements of ads, including audiences, custom conversions, and catalogs
Data Analysis & Reporting:
Analyze performance data and KPIs, providing insights and recommendations
Prepare and present regular reports on campaign performance
Collaborate closely with the creative team to develop and test high-performing ads
Qualifications:
Experience:
Proven track record of growing and retaining paid media accounts. Whether your ad spend is $1,500 or $150,000 per client you are comfortable and able to deliver results
Minimum of 4 years in direct paid search client management and strategy development
4+ years of Search Engine Marketing experience in an agency setting
Expert-level experience in Google Ads, Bing Ads, Google Tag Manager, Performance Max, and Google Analytics
Hands-on experience with Google Shopping and Data Feeds
2+ years of Facebook experience in an agency setting - other social media platforms a plus
Working knowledge of YouTube full-funnel marketing and other paid channels such as TikTok, and Amazon
2+ years of E-Commerce experience
Shopify experience is a big plus
Skills & Attributes:
A relentless drive to get results
Top-notch communication skills
Strong analytical and problem-solving skills
Proficiency in data storytelling and reporting
Ad copywriting skills
Strong research capabilities
Strong organizational skills and high attention to detail
Driven, innovative, and proactive
Passionate about marketing and emerging technologies
Self-starter with a growth-oriented mindset
High level of independence and efficiency
Excellent communication and interpersonal skills with both internal and external stakeholders at all levels
Excellent attention to detail, including adhering to brand guidelines in all marketing communications
Ability to successfully work remotely
Requirements:
Proof of eligibility to work in the US as a W2 employee without sponsorship
Must be US-based
What's In It For You:
Competitive salary ranges between $75,000 - $95,000 per year, depending on experience
Uncapped PTO + paid holidays
Flexible start times
Fully remote/work from home
401K or Roth with company match
Medical, dental, vision, and life insurance plans are available
Eligible for profit-sharing program after 1 year of employment
If you are passionate about digital marketing, thrive in a fast-paced environment, and have a knack for developing and implementing innovative strategies, we encourage you to apply!
How to Apply: Submit your resume for consideration. Show us what you’ve got!
Who We Are: Geek Powered Studios is a small but scrappy internet marketing agency founded in 2009 in South Austin. We do comprehensive internet marketing including SEO, PPC, Facebook ads, website design, and E-commerce for both SMB and enterprise clients. We love what we do and we care about our clients. We fight tooth and nail to get results for each of them. As a team, we tackle major campaigns and ever-evolving challenges in the digital marketing industry.
As Geeks, we place a lot of importance on doing things the right way - not the easy way, and we have built a strong reputation as a leader in the internet marketing world. In fact, we are a 2014 Torch Award winner, an award given by the BBB of Central Texas to businesses that exemplify marketplace ethics. We are known particularly for working only with one client per industry, per region, and defeating clients of much larger agencies in the search rankings. Geek Powered Studios has been featured in a wide variety of publications including Mashable, American Express Open Forum, and Tech Cocktail. We’ve also been recognized as one of Austin’s 50 fastest-growing companies.
What It's Like to Work With Us: Our company culture is a super casual environment. We like to geek out over AI, Smash Brothers, Star Wars, hot sauce, and where to find the best tacos in town. We balance fun with hard work, and we celebrate success every chance we get. In 2022 we were recognized as an Austin Business Journal “Best Place to Work.” Interested in the Geekiverse? Find out more at www.geekpoweredstudios.com.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Internet Publishing
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