Digital Marketing & Communications Director - Chicago

About FGM Architects (FGMA)

FGMA is an employee-owned architecture firm with strong and resilient roots both as a firm and in the communities we serve. Our practice has grown and evolved and today we are a thriving firm with more than 200 employees. Our projects respond to the goals of our clients, the context of their sites, the environment that sustains them and the communities they serve. Established in 1945, FGMA serves PK-12 Education, Higher Education, Municipal, Public Safety and Recreation, Federal, and Corporate clients from our Illinois, Missouri, Wisconsin, Texas and Virginia offices.

To fully realize our vision that our projects have the power to change lives, we have set a path for additional growth fueled by the passion and talent of our team, the commitment to the communities we serve, and the impact of our legacy that has helped shape communities for more than 75 years.

About The Digital Marketing & Communications Director Role

We are hiring a Digital Marketing & Communications Director for our Chicago, Illinois office to enhance and communicate the firm’s message and brand. The ideal candidate will utilize their expertise, energy, and results-driven mindset in this role. From crafting messages to broadcasting across multiple channels, this individual will elevate the FGMA brand and contribute to our strategic objectives. This role requires a person who is motivated by achieving measurable outcomes to support the firm's revenue and growth goals. Additionally, the candidate should have substantial experience in service-oriented leadership to foster and strengthen relationships with internal stakeholders.

Expectations of the Digital Marketing & Communications Director:

Brand Influence

Recalibrate and expand FGMA’s brand guidelines for consistency and support measurable results that improve the firm’s market share, client generation and employee retention.

Communication Strategies

Assist in the development and execute demand-gen communication strategies that measurably increase brand awareness, impact revenue generation and directly contribute to FGMA’s broader strategic vision.

Content Impact

Create impactful messaging and content that provides measurable improvement in rev-gen and demand-gen materials.

Digital Dominance

Elevate the organization's online dominance through quantifiable improvements in website traffic, user experience, and search engine rankings, resulting in a measurable increase in online visibility and organic traffic.

Cross-Functional Team Support

Foster strong relationships with internal practice teams and employees to create well-crafted messaging, provide tangible support, and achieve measurable campaign success.

Demonstrate excellence in service-oriented leadership by meeting the needs of our internal clients with positivity, empathy, and collaboration.

Team Leadership

Lead and empower a high-performance team that consistently delivers measurable outcomes and collaborate with Rev-Gen marketing team.

Vendor Management

Identify when the use of external agencies/consultants is needed and oversee the planned efforts.

Qualifications

• Bachelor's degree in communications, digital marketing or a related field.
• Minimum of 8-10 years of experience in digital marketing and communications, with a proven track record of success.
• Knowledge of the AEC Industry.
• Experience with B2C marketing is a plus.
• A leadership and communication style focused on serving and supporting others.
• Experience in brand development and management is valuable for maintaining a consistent and compelling brand image for FGMA.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, content management systems, and email marketing software.
• Excellent written and verbal communication skills are essential. The role involves not only crafting effective messaging but also communicating with team members, clients, and external partners.
• Strong knowledge of digital marketing strategies, including social media marketing, content marketing, email marketing and SEO is crucial. Experience with marketing automation tools and analytics is also important.
• Familiarity with digital marketing tools and software such as Adobe Creative Suite, content management systems (e.g., WordPress), email marketing platforms, and social media management tools is often required.
• Project Management skills, including the ability to plan, execute, monitor and measure digital marketing campaigns and communication initiatives.
• The ability to generate innovative ideas and solutions to promote FGMA’s portfolio and enhance its digital presence.
• The ability to analyze data and metrics to assess the effectiveness of digital marketing campaigns and make data-driven decisions for improvements.
• Experience in leading a team of communication and digital marketing professionals.
  
  
  

FGM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.