Marketing Campaign Associate I (Atlantic City)

Job Summary

JOB DESCRIPTION

The Marketing Campaign Associate role involves responsibility for data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.

Overview

Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.

Our most successful team members in this role can be described as follows:

Personal Qualities

• Confident in their intelligence, adaptability and drive to independently learn
• Organized with high attention to detail
• Passionate about quality performance, with an obvious concern for the way their work and attitude will impact others
• Willing to see any task through to the best of their ability
• Conscious that effective communication is the single most important tool for this job, and is also the hardest to pull off unless fully focused
• Agile enough to glean systems and program expertise and reapply willingly to new processes and methodology
• Prefers to take an active role in finding solutions
• Loves to teach and learn from others, and is committed to making a positive contribution
• Inspired by opportunity for growth
  
  

Requirements

• Bachelor’s Degree in Marketing, Business, Advertising or related field
• Copywriting and proofreading experience
• Working knowledge of Microsoft Outlook, Word and Excel
• Familiarity with database structures, database terminology, database management, and database querying tools preferred
• Mobile and Social Media targeted marketing experience helpful
  
  

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.