Marketing Associate, Pro

POSITION SUMMARY

The Marketing Associate, Pro will be responsible to participate in the strategy, project management, and the implementation of marketing and generation of campaigns for the practitioner channel. Assigned projects will include marketing, advertising, education, web, event, and promotional activities to support the Nordic Naturals Pro Division. Reporting to Pro Marketing and working closely with the Pro sales team, the Marketing Associate, Pro will oversee day-to-day execution of all components of an integrated program: plans, budgets, calendars, media, web, team coordination, project lists, creative production & output, and event management.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions.

Essential Function Statement(s):

● Lead the development of assigned Pro marketing projects and campaigns that help acquire new Pro customers and grow Pro sales across all channels.

● Communicate project direction and collaborate with marketing resources to ensure project outcome delivers on project brief and ensure Marketing projects are completed on time.

● Oversee the Pro marketing budgets, project lists, campaign calendars, meeting scheduling, media/vendor partnerships, etc. to ensure programs are on budget and on time.

● Lead the execution of end-to-end campaigns from launch to completion including results tracking with responsibility for budget management and logistical planning.

● Provide support in the project management, strategy, and implementation behind both the Pro division web platform, online ordering resources, and email creation/deployment

● Support the development of the strategic marketing plan for the Pro division.

● Serve as a customer advocate and insights for the Pro division, coordinate routine customer feedback and capture and recommend improvement mechanisms accordingly.

● Provide support in key opinion leader planning and partnership as it pertains to virtual education sessions for healthcare professionals

● Oversee lead generation campaigns including advertising, email drip and events tracking results and identifying opportunities for increasing lead value/quantity.

● Coordinate market research to identify emerging trends and growth potential for the Pro division.

● Oversee Pro trade show calendar and event logistics as assigned

● Analyze ROI reports for trade shows and identify opportunities and changes to overall trade show strategy to support and optimize lead generation.

● Stay current with new marketing approaches, industry research and current events affecting the Pro market.

POSITION QUALIFICATIONS

Competency Statement(s):

● Positive - Ability to view all situations with a positive attitude.

● Accountable – Takes ownership for responsibilities, acknowledges and learns from mistakes

● Independent – Must be self-motivated and able to manage obligations without direct supervision

● Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.

● Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.

● Customer Oriented - Ability to take care of the customers’ needs while following company procedures.

● Enthusiastic - Ability to bring energy to the performance of a task and to a team

● Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.

● Project Management – Ability to organize and direct projects to completion with a high level of attention to detail

● Forward Thinking - Ability to take an innovative and positive approach in finding solutions that go “outside the box”

SKILLS & ABILITIES

Computer Skills: Must be proficient with MS Office and have advanced Excel skills.

Web Skills:Must have some experience with web development, preferably Shopify

Certifications & Licenses: Training or education in human nutrition preferred

Other Requirements: Bachelors Preferred, Marketing or related field plus 2-4 years of experience in related field or equivalent combination of education and experience.

Pay, Benefits & Perks:

The estimated annual pay for this role is $65,000 to $75,000. This pay is an estimate, and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable.

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following:

• Multiple Health Plan Options
• Dental & Vision
• Dedicated Mental Health & Wellness Plan
• Access to Multiple EAP Plans
• Employer Paid Life Insurance
• PTO
• Paid Holidays (10 holidays per year)
• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment)
• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)
• Free Monthly Supplements
• Product Discount Program
• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.