Meta provided pay range
This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
AR Channel Marketing Manager, North America Responsibilities:
- Develop go-to-market retail channel marketing strategy in concert with our Quest Category and Product Marketing teams
- Building marketing programs that optimize awareness, trial and conversion/acquisition of our RayBan Meta portfolio.
- Lead and execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs
- Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals
- Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of the overall Meta strategy
- Use data to Innovate, partner and tell a story
- Identify new channel marketing opportunities in NA and in partnership with other Meta Reality Labs geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance
- 5+ years experience in a Retail Channel Marketing role
- Experience in building go-to-market strategy, planning and execution across online and traditional retail channels
- Experience with a consumer technology brand
- Experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs i.e. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
- Experience with retailer and distribution partners like GameStop, AAFES (The Army & Air Force Exchange Service), and Distributors like SYNNEX, Ingram Micro
- Experience presenting in person
- Bachelor’s degree in Business, Marketing, Economics or equivalent
- Retail experience in both The United States and Canada
- MBA
- Global retail experience (outside of North America, specifically Canada)
- Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g. Uber, Nest, Apple iPad
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Sales and Business Development -
Industries
Technology, Information and Internet
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