Senior Manager/AVP, Marketing Operations, Digital Banking

COMPANY DESCRIPTION: Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.

COMPANY CULTURE: We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION: We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a more sustainable future.

JOB SUMMARY: The Senior Manager/AVP, Marketing Operations, Digital Banking is responsible for establishing processes, managing campaign operations and enhancing our marketing technology stack to increase efficiencies on the marketing team while driving key acquisition and retention results throughout the customer lifecycle. This role bridges the gap between marketing and marketing technology to ensure the marketing engine operates at maximum efficiency by implementing the right tools and processes. In addition, the Senior Manager/AVP, Marketing Operations, Digital Banking seeks out best practices and technologies to carry out campaign performance effectively and efficiently across all channels.

Duties And Responsibilities

• Own maintaining and improving existing marketing team processes and identifying new ones
• Establish ownership, ensure adoption, and implement improvements of project management, workflow, and any future marketing systems
• Provide requirements and build user stories in partnership with Marketing Technology team for updates and enhancements
• Collaborate with business stakeholders to help plan, build, and monitor multi-channel campaign performance
• Work with the marketing technology team to develop and execute A/B tests that improve user engagement and optimize conversion funnels
• Establish naming conventions to organize marketing team assets and materials
• Create streamlined, repeatable and automated processes across all campaigns and channels, including pre and post campaign validations, UTM Management, email setup, and QA
• Analyze campaign performance to identify trends, insights, and areas of improvement
• Establish and own process for paid media budget pacing, invoicing, and validation
• Assist with any Requests for Proposals and onboarding for new partners or agencies
• Assist with any Third Party Risk Management requests for marketing partners and vendors
• Assist with backlog grooming and prioritization on Marketing initiatives
• Organize and consolidate requests for the marketing team as needed (data, feedback, meetings, communications, etc.)
• Identify gaps in technologies or tools to support efficient campaign management
• Setup workflows, lists, and segmentation strategies
• Collaborate with marketing technology data teams regularly to drive process improvements
  
  
  
  

Qualifications

• 3-5 years of experience in marketing operations required
• High School Diploma required; Bachelor's Degree preferred
• Exceptional organizational and process improvement skills
• Prior experience with Marketing Automation tools such as Hubspot, Marketo, Eloqua or Salesforce Marketing Cloud required
• Prior experience with A/B Testing, SMS Marketing, SEO/SEM, and digital marketing analytics required
• Strong understanding of paid media channels and digital marketing technologies
• Experience working with CDPs, CRMS, workflow and project management tools; experience with Wrike and Jira a plus
• Self-starter, flexible, and adaptive
• Strong interpersonal skills with the ability to work collaboratively and with people at all levels of the Bank
• Excellent communication skills, both verbal and written
• Experience in banking highly desirable
• A love for problem solving, efficiency, and streamlining processes as well as working cross-functionally
  
  
  
  

The pay range for this position is below. The specific rate will depend on the successful candidate’s qualifications and prior experience. $100,000 (entry level qualifications) to $140,000 (highly experienced).

POSITION REQUIREMENTS: The requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. Work is conducted primarily in an office; however, some positions may be conducted remotely via technology. While performing duties of this job, the employee may be regularly required for prolonged periods of time to:

• Sit or stand at a desk
• Walk, stoop down, crouch, kneel or bend over
• Use hands and fingers
• Utilize a computer monitor with visual acuity
• Operate technology and other office machinery such as printers, fax machines, scanners, etc
• Communicate clearly both verbally and in writing with others
  
  
  
  

ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.

PERKS/BENEFITS:

• Comprehensive health, dental, and vision plans
• 4 weeks PTO
• 401k + company match
• Metro SmartTrip benefits ($50/mo)
• Remote or hybrid work schedules for most positions
• Bonuses for purchasing solar panels, electric vehicles, biking to work, etc
• Paid subscriptions to Veterans Compost, Imperfect Foods, and more!
• Best Workplaces for Commuters 2023 & 2024 winner
• The Washington Post Top Workplaces 2023 & 2024 winner
• American Banker Best Banks to Work For 2023 winner
  
  
  
  

It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics.