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Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Position Overview: Apollo is looking for a seasoned marketing analytics professional to work closely with our growing marketing team. In this role, you will monitor the health of the marketing funnels, enhance performance, processes and technological improvements to maximize program ROI and deliver customer satisfaction, build the analytics framework that will operationalize our reporting capabilities, and proactively identify insights to guide program and monetary investments on the marketing team.
Responsibilities:
Be a thought partner to marketers, and guide marketing program and monetary investments to maximize program ROI and customer satisfaction
Be the subject matter expert on our attribution software. Create a source of truth to measure sourced and influenced pipeline. Regularly report findings out to the business, and enable stakeholders to self-serve key insights
Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As their main business stakeholder, create comprehensive requirements documents and support engineering builds
Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct
Assess the impact of marketing programs on downstream metrics like product activation, conversion rates, pipeline generated, and net retention rate. Lead business reviews, identify gaps in the business, and work proactively to find and orchestrate solutions
Develop expertise in our analytics infrastructure, and be able to certify metrics and definitions with a high level of confidence
Requirements:
10+ years in a Business Operations, Analytics, or Strategy/Insights role with expertise in leading complex, cross-functional projects
Exceptional analytical experience and strong technical skills in SQL
Ability to distill complex insights into clear, actionable steps for the business
Ability to build equity with stakeholders, proactively collaborate with marketers to design tracking mechanisms, and influence without authority
Strong presentation, communication, and organizational skills
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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