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The Associate Media Director is responsible for the planning of all media for a group of markets. This includes media research, development, and presentation of media plans. This person also supervises a Media Planner with market assignments in their region.
Responsibilities
Lead Media contact with account service teams
Lead Media contact with Regional Marketing team
Attend regional client meetings
Develop media strategies and tactical recommendations for a set of regional markets
Review planning cost tools and media calendars for accuracy
Approve annual broadcast CPPs
Approve monthly billing & budget reconciliation
Quarterly market reviews of calendars & budgets
Review PBA/SQAD reports quarterly
Approve Fringe media plans
Review Supplemental Plans
Sponsorship Approval
Shared responsibility with Director
Approval of team media presentations
Develop training tools for planning team
Create POV’s on new media vehicles
Client responsibilities
Direct media planning responsibilities for a list of client markets
Attend client meetings (in person and conference calls)
Review monthly media budgets with account service
Build and present media recommendations
Develop broadcast CPPs
Develop/maintain planning cost tool and media calendars
Negotiate/place OOH/Print
Sponsorship evaluations
Develop Fringe and/or Supplemental plans as needed
Create market snapshots
Secure media approval form from Account Service that authorizes media purchases
Review TV/Cable/Radio authorizations for accuracy
Review Digital authorizations for accuracy
Review Fringe/Supplemental authorizations for accuracy
General duties
Keep Directors informed of workflow and market challenges
Train and mentor Media Planner and Jr. Media Planner
Oversee Branded Accounts management assigned to team
Foster a positive attitude among fellow agency associates
Attend weekly staff meeting, contribute to the communication and sharing with Media Team
Manages all projects on time and on budget
Completes expense reports no longer than 30 days after expense incurred
Adheres to all company policies
Assists with other agency projects, as requested
Qualifications
Bachelor’s degree or equivalent
10+ years’ related experience and/or training
Advertising agency experience preferred
Have excellent presentation skills
Special Position Requirements: 25% Travel
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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