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Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.
BASE SALARY $151,000 - $210,000 DOE
Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary Marketing Director to lead our marketing initiatives and drive our business forward.
Job Duties
Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention
Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives
Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences
Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management
Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness
Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts
Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector
Perform other duties as assigned
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred
8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries
Demonstrated experience leading and managing digital marketing teams
Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms
Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives
Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment
Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws
Ability to work cross culturally on a global team
Prolonged periods of time sitting at a desk and working on a computer
Ability to perform at a high-level in a remote work environment
Our Values
The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.
Pack First
We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.
Be All-In
We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.
Create Magic
We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.
AT EMBROKER, EMPLOYEES COME FIRST. BENEFITS SUMMARY HIGHLIGHTED BELOW FOR US & CANADIAN EMPLOYEES.
US Employees
Medical - 5 plans to choose from including one with an employer funded HSA
Dental - Employer pays 100% of employee premium
Vision - Employer pays 100% of employee premium
Life and AD&D - Employer provided as well as additional voluntary
Short and Long Term Disability - Employer provided
Flexible Spending Accounts - Medical and Childcare
Accident
Critical Illness
Employee Assistance Program - Including dependents
Pet Insurance
401(k) with Employer Match
Unlimited Flexible Time Off (Vacation)
Sick Time
12-Weeks Paid Parental Leave
Work from Home Office Set-up Stipend
Paid Subscription for Wellable Wellness
Stock options
Canadian Employees
Medical
Dental
Vision
Life and AD&D
Long Term Disability
Employee Assistance Program
Additional portable insurance coverage is also available including:
Life
AD&D
Critical Illness
Additional benefits offered:
RRSP with Employer Match
Unlimited Flexible Time Off (Vacation)
Sick Time
Parental Leave with Salary Top-Up Program
Work from Home Office Set-up Stipend
Paid Subscription for Wellable Wellness
Stock options
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Insurance
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